Zalando Wardrobe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zalando Wardrobe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zalando Wardrobe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zalando Wardrobe
App Name : Zalando Wardrobe
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Zalando SE
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,MakeupPlus - Virtual Makeup,开箱模拟器 for 皇室战争,OLX Classifieds,MySQL QueryDB Client
Total creative ads during the time period : 102
Duration : 912
Popularity : 11,236
Check ASO Keywords of Zalando Wardrobe
2. Zalando Wardrobe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zalando Wardrobe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zalando Wardrobe in the recent period. As of 2021-04-26, among the Zalando Wardrobe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-26, Zalando Wardrobe's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-04-26, Zalando Wardrobe‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zalando Wardrobe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zalando Wardrobe. We can see some advertising trends.
Top 1 Ad Creative of Zalando Wardrobe
Ad Details ：
Headline ：Zalando Wardrobe
Text ：Hast du zu viele Klamotten? Verkaufe sie an Zalando. Schnell und einfach.
Top 2 Ad Creative of Zalando Wardrobe
Ad Details ：
Headline ：
Text ：Wusstest du, wie einfach du deine Kleidung an Zalando verkaufen kannst?
Top 3 Ad Creative of Zalando Wardrobe
Ad Details ：
Headline ：
Text ：Wusstest du, wie einfach du deine Kleidung an Zalando verkaufen kannst?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 33 | 33 |
| Popularity | 411 | 164 | 164 |
| Dimensions | 400 x 224 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | Liechtenstein,Germany,Austria | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Zalando Wardrobe in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Zalando Wardrobe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zalando Wardrobe, you can click the app name below to view related reports, or you can find more info in ASOTools.