Zen Koi 2 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zen Koi 2's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zen Koi 2.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zen Koi 2
App Name : Zen Koi 2
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : LandShark Games
Publisher : Instagram,Drift Mania Championship,Facebook,4 Jumps in the forest,Western Rails | The Train Driving Simulator,4x4 Mountain Racer
Total creative ads during the time period : 202
Duration : 1,063
Popularity : 12,131
Check ASO Keywords of Zen Koi 2
2. Zen Koi 2’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zen Koi 2 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zen Koi 2 in the recent period. As of 2021-05-26, among the Zen Koi 2‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Zen Koi 2's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.75%,
Audience Network's proportion is 24.8%,
Instagram's proportion is 24.73%,
Messenger's proportion is 24.73%,
's proportion is .
In the date of 2021-05-26, Zen Koi 2‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zen Koi 2
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zen Koi 2. We can see some advertising trends.
Top 1 Ad Creative of Zen Koi 2
Ad Details ：
Headline ：Zen Koi 2
Text ：Zen Koi 2 is the sequel to a beautifully crafted collection mobile game developed by LandShark Games. #PlayApartTogether
Top 2 Ad Creative of Zen Koi 2
Ad Details ：
Headline ：Zen Koi 2
Text ：Zen Koi 2 is the sequel to a beautifully crafted collection mobile game developed by LandShark Games. #PlayApartTogether
Top 3 Ad Creative of Zen Koi 2
Ad Details ：
Headline ：Zen Koi 2
Text ：A fun and relaxing game. #SelfCare #RelaxingGame
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 66 | 66 | 66 |
| Popularity | 342 | 341 | 321 |
| Dimensions | 400 x 224 | 400 x 224 | 741 x 417 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 4 | 4 | 5 |
| Countries | Singapore,United Kingdom,Australia,Canada,United States | Singapore,Canada,Australia,United States,United Kingdom | United Kingdom,Australia,Canada,United States,Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zen Koi 2 in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Zen Koi 2's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zen Koi 2, you can click the app name below to view related reports, or you can find more info in ASOTools.