Ziggo GO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ziggo GO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ziggo GO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ziggo GO
App Name : Ziggo GO
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Liberty Global
Publisher : Instagram,Facebook,Traffic Alerts with Navigation, Maps Directions,TalkU Free Calls +Free Texting +International Call,Toolwiz Photos - Pro Editor,USA Weather forecast,Unicorn Live Wallpaper,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 123
Duration : 2,002
Popularity : 12,940
Check ASO Keywords of Ziggo GO
2. Ziggo GO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ziggo GO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ziggo GO in the recent period. As of 2021-03-04, among the Ziggo GO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.86%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-04, Ziggo GO's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.42%,
Instagram's proportion is 33.29%,
Messenger's proportion is 33.29%,
's proportion is ,
's proportion is .
In the date of 2021-03-04, Ziggo GO‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Ziggo GO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ziggo GO. We can see some advertising trends.
Top 1 Ad Creative of Ziggo GO
Ad Details ：
Headline ：Kijk live, terug of later
Text ：Maak je van je mobiel, tablet en laptop je tv met Ziggo GO.
Top 2 Ad Creative of Ziggo GO
Ad Details ：
Headline ：Maak van ieder scherm een TV met Ziggo GO!
Text ：Kijk waar en wanneer je maar wilt naar je favoriete programma’s, live sport en films en series met Ziggo GO.
Top 3 Ad Creative of Ziggo GO
Ad Details ：
Headline ：Maak van ieder scherm een TV met Ziggo GO!
Text ：Kijk waar en wanneer je maar wilt naar je favoriete programma’s, live sport en films en series met Ziggo GO.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 168 | 73 | 73 |
| Popularity | 603 | 485 | 483 |
| Dimensions | 340 x 426 | 480 x 600 | 338 x 600 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 3 | 1 | 1 |
| Countries | Netherlands,Suriname | Netherlands,Suriname | Netherlands,Suriname |
| Language | NA | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Ziggo GO in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Ziggo GO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ziggo GO, you can click the app name below to view related reports, or you can find more info in ASOTools.