Zip NZ - Shop Now, Pay Later Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zip NZ - Shop Now, Pay Later's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zip NZ - Shop Now, Pay Later.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zip NZ - Shop Now, Pay Later
App Name : Zip NZ - Shop Now, Pay Later
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Zip Co NZ Limited
Publisher : Instagram,Facebook,HIPO,Wykreślanka - Polski,♪♬ ناي العرب ♬♪,Tour Racer GPS
Total creative ads during the time period : 180
Duration : 584
Popularity : 16,432
Check ASO Keywords of Zip NZ - Shop Now, Pay Later
2. Zip NZ - Shop Now, Pay Later’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zip NZ - Shop Now, Pay Later in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zip NZ - Shop Now, Pay Later in the recent period. As of 2021-03-16, among the Zip NZ - Shop Now, Pay Later‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Zip NZ - Shop Now, Pay Later's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.76%,
Instagram's proportion is 25.09%,
Audience Network's proportion is 24.33%,
Messenger's proportion is 23.82%,
's proportion is .
In the date of 2021-03-16, Zip NZ - Shop Now, Pay Later‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zip NZ - Shop Now, Pay Later
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zip NZ - Shop Now, Pay Later. We can see some advertising trends.
Top 1 Ad Creative of Zip NZ - Shop Now, Pay Later
Ad Details ：
Headline ：Don’t let this be the one that got away
Text ：We couldn’t help but notice you checking this beauty out and we just have to say, you definitely belong together! 💕
Make it yours in just a few clicks to avoid those FOMO feels later on. 😉✨
Top 2 Ad Creative of Zip NZ - Shop Now, Pay Later
Ad Details ：
Headline ：Rose Black Dress
Text ：With so many gorgeous styles to choose from there’s no point even trying to resist! 😍
Head to our website to shop to your heart’s delight and walk away with styles to make you feel fabulous all year round. 💁♀️
Top 3 Ad Creative of Zip NZ - Shop Now, Pay Later
Ad Details ：
Headline ：Did you leave something behind?
Text ：Oh hey babe! We think you might have left this little bit of loveliness behind and well, we’d just hate for you to miss out on all the fun you were gonna have together! 👯♀️
Don’t let this be the one that got away, head to our website now and make it yours with free express shipping over $79. 💌
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 61 | 61 | 61 |
| Popularity | 513 | 505 | 378 |
| Dimensions | 400 x 600 | 400 x 600 | 367 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 8 | 8 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zip NZ - Shop Now, Pay Later in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Zip NZ - Shop Now, Pay Later's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zip NZ - Shop Now, Pay Later, you can click the app name below to view related reports, or you can find more info in ASOTools.