Zombie Idle Defense Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zombie Idle Defense's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zombie Idle Defense.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zombie Idle Defense
App Name : Zombie Idle Defense
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : ABIGAMES PTE. LTD
Publisher : Instagram,Facebook,Solomon's Boneyard,Clicker Evolution: HoU,티키타카(TiKiTaKa!),Fotor - Photo Editor&Collage
Total creative ads during the time period : 336
Duration : 307
Popularity : 204,754
Check ASO Keywords of Zombie Idle Defense
2. Zombie Idle Defense’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zombie Idle Defense in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zombie Idle Defense in the recent period. As of 2021-03-15, among the Zombie Idle Defense‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Zombie Idle Defense's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.07%,
Audience Network's proportion is 25.03%,
Messenger's proportion is 25.02%,
Instagram's proportion is 24.87%,
Google Ads(Admob)'s proportion is 0.0%.
In the date of 2021-03-15, Zombie Idle Defense‘s network with the most ads is Facebook and its proportion is 24.87%.
3. Top 3 Ad Creative Analysis of Zombie Idle Defense
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zombie Idle Defense. We can see some advertising trends.
Top 1 Ad Creative of Zombie Idle Defense
Ad Details ：
Headline ：Newest Zombie Idle Defense
Text ：🧟Zombie Zombie‼ 💥Take down them all 💥
Top 2 Ad Creative of Zombie Idle Defense
Ad Details ：
Headline ：Best Zombie Defense Game
Text ：🧟Zombie is coming‼ 💥Take down them all 💥
Top 3 Ad Creative of Zombie Idle Defense
Ad Details ：
Headline ：Newest Zombie Idle Defense
Text ：🧟Fight against the zombie army💥
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 242 | 242 | 242 |
| Popularity | 997 | 997 | 997 |
| Dimensions | 320 x 400 | 400 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 6 | 6 | 6 |
| Countries | Papua New Guinea,Eritrea,Bermuda,Belarus,Turkmenistan,Liberia,Ukraine,Congo,Austria,French Polynesia,Liechtenstein,Turkey,New Zealand,Bosnia Hercegovina,Kazakhstan,Cayman Is,Bulgaria,Kuwait,Faroe Islands | British Indian Ocean Territory,Serbia and Montenegro,Puerto Rico,Libyan Arab Jm,Myanmar,Belize,French Polynesia,Austria,Malaysia,Norway,Wallis and Futuna Islands,Saint Lucia,Bermuda,Armenia,Eq.Guinea,Ghana,Cook Is,Bulgaria,Guinea,Brazil | British Indian Ocean Territory,Serbia and Montenegro,Puerto Rico,Libyan Arab Jm,Myanmar,Belize,French Polynesia,Austria,Malaysia,Norway,Wallis and Futuna Islands,Saint Lucia,Bermuda,Armenia,Eq.Guinea,Ghana,Cook Is,Bulgaria,Guinea,Brazil |
| Language | Dutch | English | English |
Through the above analysis, we can see that the most effective channel for Zombie Idle Defense in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Zombie Idle Defense's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zombie Idle Defense, you can click the app name below to view related reports, or you can find more info in ASOTools.