Zombie Tsunami Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zombie Tsunami's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zombie Tsunami.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zombie Tsunami
App Name : Zombie Tsunami
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,AppLovin
Developer : Mobigame
Publisher : Powder Game,Kidblock,奇怪的任意球,Vice captain,Crazy Horizontal bar,Spider Square,真人摔跤战斗,School of Chaos Online MMORPG,Lionbot - Robot Collecting, Building & Fighting
Total creative ads during the time period : 6,631
Duration : 2,062
Popularity : 580,030
Check ASO Keywords of Zombie Tsunami
2. Zombie Tsunami’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zombie Tsunami in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zombie Tsunami in the recent period. As of 2021-03-16, among the Zombie Tsunami‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Zombie Tsunami's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.51%,
Instagram's proportion is 25.51%,
Audience Network's proportion is 18.57%,
Messenger's proportion is 18.41%,
's proportion is .
In the date of 2021-03-16, Zombie Tsunami‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zombie Tsunami
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zombie Tsunami. We can see some advertising trends.
Top 1 Ad Creative of Zombie Tsunami
Ad Details ：
Headline ：Damn...
Text ：
Top 2 Ad Creative of Zombie Tsunami
Ad Details ：
Headline ：Join the horde
Text ：The best zombie game
Top 3 Ad Creative of Zombie Tsunami
Ad Details ：
Headline ：+200 million players
Text ：Join the horde and eat your friends
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 322 | 380 | 350 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 640 x 360 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Google Ads(Admob) | |
| Related Ads | 1 | 2 | 2 |
| Countries | Germany,Georgia,Luxembourg,Vietnam,Saudi Arabia,Turkey,Lithuania,Nepal,Russia,Azerbaijan,East Timor,Belgium,Netherlands,Switzerland,Korea,France,Italy,Japan,Philippines | Canada,Australia,United Kingdom,United States | United States |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Zombie Tsunami in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Zombie Tsunami's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zombie Tsunami, you can click the app name below to view related reports, or you can find more info in ASOTools.