ZooCraft: Animal Family Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZooCraft: Animal Family's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZooCraft: Animal Family.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZooCraft: Animal Family
App Name : ZooCraft: Animal Family
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Creative Mobile Games
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,Blue Light Filter - Night Mode, Night Shift,Find the Differences - Travel the World,Ameba
Total creative ads during the time period : 932
Duration : 1,664
Popularity : 78,443
Check ASO Keywords of ZooCraft: Animal Family
2. ZooCraft: Animal Family’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZooCraft: Animal Family in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZooCraft: Animal Family in the recent period. As of 2021-03-02, among the ZooCraft: Animal Family‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 53.85%, Playable Ads category's proportion is 0.0%, Image category's proportion is 46.15%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-02, ZooCraft: Animal Family's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.26%,
Instagram's proportion is 22.96%,
Audience Network's proportion is 22.89%,
Messenger's proportion is 22.89%,
's proportion is .
In the date of 2021-03-02, ZooCraft: Animal Family‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ZooCraft: Animal Family
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZooCraft: Animal Family. We can see some advertising trends.
Top 1 Ad Creative of ZooCraft: Animal Family
Ad Details ：
Headline ：Decorate your Zoo now!
Text ：DO YOU HAVE WHAT IT TAKES TO RUN A REAL ZOO? As a Zoo Keeper, you’re handed the keys to a run-down zoo, what will you do? Build your own unique zoo, breed cute animals and discover new species by preforming genetic experiments. Feed and play with your animals in their habitats, raise up animal bab...
Top 2 Ad Creative of ZooCraft: Animal Family
Ad Details ：
Headline ：Build your own unique Zoo!
Text ：Welcome to Zoocraft! Build the zoo of your dreams and take care of animals from all around the world! ZooCraft invites you to rescue adorable animals and go on exciting adventures! The world of ZooCraft: Animal Family is bright and full of surprises! You can design your zoo however you like and make...
Top 3 Ad Creative of ZooCraft: Animal Family
Ad Details ：
Headline ：Decorate your Zoo now!
Text ：DO YOU HAVE WHAT IT TAKES TO RUN A REAL ZOO? As a Zoo Keeper, you’re handed the keys to a run-down zoo, what will you do? Build your own unique zoo, breed cute animals and discover new species by preforming genetic experiments. Feed and play with your animals in their habitats, raise up animal bab...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 312 | 107 | 354 |
| Popularity | 983 | 834 | 823 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 9 |
| Countries | Lithuania | Canada,United Kingdom,United States,Australia | Lithuania,Russia,Kuwait,United Arab Emirates,France,Portugal,Turkey,Saudi Arabia,Philippines,Israel,Germany,Australia,Canada,United Kingdom,Switzerland,Austria,Norway,Singapore,United States,Bahamas |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ZooCraft: Animal Family in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ZooCraft: Animal Family's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZooCraft: Animal Family, you can click the app name below to view related reports, or you can find more info in ASOTools.