ZTO: Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZTO:'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZTO:.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZTO:
App Name : ZTO:
Logo：
OS : Android
Network : Facebook,Messenger,Audience Network
Developer : Express
Publisher : Instagram
Total creative ads during the time period : 8
Duration : 152
Popularity : 812
Check ASO Keywords of ZTO:
2. ZTO:’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZTO: in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZTO: in the recent period. As of 2020-09-30, among the ZTO:‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-30, ZTO:'s the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Audience Network's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-30, ZTO:‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of ZTO:
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZTO:. We can see some advertising trends.
Top 1 Ad Creative of ZTO:
Ad Details ：
Headline ：ZTO Express Free for First using
Text ：📣📣📣ដំណឹងល្អ!!! ចាប់ពីឥឡូវនេះទៅ អតិថិជនទាំងអស់គ្រាន់តែទាញយកកម្មវិធីទូរស័ព្ទរបស់ ZTO ទៅប្រើប្រាស់ នឹងទទួលបានការប្រើប្រាស់សេវាកម្មលើកដំបូងដោយឥតគិតថ្លៃភ្លាមៗ!
👉ផ្ដល់ភាពងាយស្រួលដល់អតិថិជនដោយមិនចាំបាច់ចេញពីផ្ទះក៏អាចទទួលបានទំនិញតាមរយៈ៖
👉ការបន្ថែមជូនសេវាកម្មទៅយក និងដឹកជញ្ជូនដល់គេហដ្ឋានដោយឥតគិតថ្លៃ
👉សេវាកម្មទូទាត់ប្រាក់ពេលទៅយក ឬពេលទំនិញដឹកដល់!
👉នៅចាំអីទៀត ប្រញាប់ទាញយកទៅប្រើប្រាស់ទាំងអស់គ្នា!
‼️ចំណាំ៖ ការផ្ដល់ជូនពិសេសនេះមិនរាប់បញ្ចូលរបស់មានតម្លៃថ្លៃឡើយ និងផ្ដល់ជូនឥតគិតថ្លៃសម្រាប់តែទំនិញដែលក្រោម 10គីឡូក្រាមប៉ុណ្ណោះ!
Top 2 Ad Creative of ZTO:
Ad Details ：
Headline ：ZTO Express Free for First using
Text ：Product introduction: Official production of ZTO International, a free delivery, tracking and other related services. Function Introduction: - Express delivery: Cambodian local express, phnom penh to all provinces and province-to-province all can be send ; Support free door-to-door pick up and deliv...
Top 3 Ad Creative of ZTO:
Ad Details ：
Headline ：ZTO Express Free for First using
Text ：📣📣📣ដំណឹងល្អ!!! ចាប់ពីឥឡូវនេះទៅ អតិថិជនទាំងអស់គ្រាន់តែទាញយកកម្មវិធីទូរស័ព្ទរបស់ ZTO ទៅប្រើប្រាស់ នឹងទទួលបានការប្រើប្រាស់សេវាកម្មលើកដំបូងដោយឥតគិតថ្លៃភ្លាមៗ!
👉ផ្ដល់ភាពងាយស្រួលដល់អតិថិជនដោយមិនចាំបាច់ចេញពីផ្ទះក៏អាចទទួលបានទំនិញតាមរយៈ៖
👉ការបន្ថែមជូនសេវាកម្មទៅយក និងដឹកជញ្ជូនដល់គេហដ្ឋានដោយឥតគិតថ្លៃ
👉សេវាកម្មទូទាត់ប្រាក់ពេលទៅយក ឬពេលទំនិញដឹកដល់!
👉នៅចាំអីទៀត ប្រញាប់ទាញយកទៅប្រើប្រាស់ទាំងអស់គ្នា!
‼️ចំណាំ៖ ការផ្ដល់ជូនពិសេសនេះមិនរាប់បញ្ចូលរបស់មានតម្លៃថ្លៃឡើយ និងផ្ដល់ជូនឥតគិតថ្លៃសម្រាប់តែទំនិញដែលក្រោម 10គីឡូក្រាមប៉ុណ្ណោះ!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 29 | 28 |
| Popularity | 148 | 147 | 142 |
| Dimensions | 1500 x 1500 | 1500 x 1500 | 1500 x 1500 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Croatia | United States,United Kingdom,Canada,Australia | Croatia |
| Language | NA | English | NA |
Through the above analysis, we can see that the most effective channel for ZTO: in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ZTO:'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZTO:, you can click the app name below to view related reports, or you can find more info in ASOTools.