ZTO: Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ZTO:'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZTO:.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ZTO:

App Name : ZTO:

Logo

ZTO:-SocialPeta

OS : Android

Network : Facebook,Messenger,Audience Network

Developer : Express

Publisher : Instagram

Total creative ads during the time period : 8

Duration : 152

Popularity : 812

Check ASO Keywords of ZTO:

2. ZTO:’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZTO: in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ZTO: in the recent period. As of 2020-09-30, among the ZTO:‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-30, ZTO:'s the proportion of networks impressions are placed like this:

Facebook's proportion is 50.0%,

Audience Network's proportion is 50.0%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-09-30, ZTO:‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of ZTO:

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZTO:. We can see some advertising trends.

Top 1 Ad Creative of ZTO:

Ad Details :

Headline :ZTO Express Free for First using

Text :๐Ÿ“ฃ๐Ÿ“ฃ๐Ÿ“ฃแžŠแŸ†แžŽแžนแž„แž›แŸ’แžข!!! แž…แžถแž”แŸ‹แž–แžธแžฅแžกแžผแžœแž“แŸแŸ‡แž‘แŸ… แžขแžแžทแžแžทแž‡แž“แž‘แžถแŸ†แž„แžขแžŸแŸ‹แž‚แŸ’แžšแžถแž“แŸ‹แžแŸ‚แž‘แžถแž‰แž™แž€แž€แž˜แŸ’แž˜แžœแžทแž’แžธแž‘แžผแžšแžŸแŸแž–แŸ’แž‘แžšแž”แžŸแŸ‹ ZTO แž‘แŸ…แž”แŸ’แžšแžพแž”แŸ’แžšแžถแžŸแŸ‹ แž“แžนแž„แž‘แž‘แžฝแž›แž”แžถแž“แž€แžถแžšแž”แŸ’แžšแžพแž”แŸ’แžšแžถแžŸแŸ‹แžŸแŸแžœแžถแž€แž˜แŸ’แž˜แž›แžพแž€แžŠแŸ†แž”แžผแž„แžŠแŸ„แž™แžฅแžแž‚แžทแžแžแŸ’แž›แŸƒแž—แŸ’แž›แžถแž˜แŸ—!
๐Ÿ‘‰แž•แŸ’แžŠแž›แŸ‹แž—แžถแž–แž„แžถแž™แžŸแŸ’แžšแžฝแž›แžŠแž›แŸ‹แžขแžแžทแžแžทแž‡แž“แžŠแŸ„แž™แž˜แžทแž“แž…แžถแŸ†แž”แžถแž…แŸ‹แž…แŸแž‰แž–แžธแž•แŸ’แž‘แŸ‡แž€แŸแžขแžถแž…แž‘แž‘แžฝแž›แž”แžถแž“แž‘แŸ†แž“แžทแž‰แžแžถแž˜แžšแž™แŸˆแŸ–
๐Ÿ‘‰แž€แžถแžšแž”แž“แŸ’แžแŸ‚แž˜แž‡แžผแž“แžŸแŸแžœแžถแž€แž˜แŸ’แž˜แž‘แŸ…แž™แž€ แž“แžทแž„แžŠแžนแž€แž‡แž‰แŸ’แž‡แžผแž“แžŠแž›แŸ‹แž‚แŸแž แžŠแŸ’แž‹แžถแž“แžŠแŸ„แž™แžฅแžแž‚แžทแžแžแŸ’แž›แŸƒ
๐Ÿ‘‰แžŸแŸแžœแžถแž€แž˜แŸ’แž˜แž‘แžผแž‘แžถแžแŸ‹แž”แŸ’แžšแžถแž€แŸ‹แž–แŸแž›แž‘แŸ…แž™แž€ แžฌแž–แŸแž›แž‘แŸ†แž“แžทแž‰แžŠแžนแž€แžŠแž›แŸ‹!
๐Ÿ‘‰แž“แŸ…แž…แžถแŸ†แžขแžธแž‘แŸ€แž แž”แŸ’แžšแž‰แžถแž”แŸ‹แž‘แžถแž‰แž™แž€แž‘แŸ…แž”แŸ’แžšแžพแž”แŸ’แžšแžถแžŸแŸ‹แž‘แžถแŸ†แž„แžขแžŸแŸ‹แž‚แŸ’แž“แžถ!

โ€ผ๏ธแž…แŸ†แžŽแžถแŸ†แŸ– แž€แžถแžšแž•แŸ’แžŠแž›แŸ‹แž‡แžผแž“แž–แžทแžŸแŸแžŸแž“แŸแŸ‡แž˜แžทแž“แžšแžถแž”แŸ‹แž”แž‰แŸ’แž…แžผแž›แžšแž”แžŸแŸ‹แž˜แžถแž“แžแž˜แŸ’แž›แŸƒแžแŸ’แž›แŸƒแžกแžพแž™ แž“แžทแž„แž•แŸ’แžŠแž›แŸ‹แž‡แžผแž“แžฅแžแž‚แžทแžแžแŸ’แž›แŸƒแžŸแž˜แŸ’แžšแžถแž”แŸ‹แžแŸ‚แž‘แŸ†แž“แžทแž‰แžŠแŸ‚แž›แž€แŸ’แžšแŸ„แž˜ 10แž‚แžธแžกแžผแž€แŸ’แžšแžถแž˜แž”แŸ‰แžปแžŽแŸ’แžŽแŸ„แŸ‡!

Top 2 Ad Creative of ZTO:

Ad Details :

Headline :ZTO Express Free for First using

Text :Product introduction: Official production of ZTO International, a free delivery, tracking and other related services. Function Introduction: - Express delivery: Cambodian local express, phnom penh to all provinces and province-to-province all can be send ; Support free door-to-door pick up and deliv...

Top 3 Ad Creative of ZTO:

Ad Details :

Headline :ZTO Express Free for First using

Text :๐Ÿ“ฃ๐Ÿ“ฃ๐Ÿ“ฃแžŠแŸ†แžŽแžนแž„แž›แŸ’แžข!!! แž…แžถแž”แŸ‹แž–แžธแžฅแžกแžผแžœแž“แŸแŸ‡แž‘แŸ… แžขแžแžทแžแžทแž‡แž“แž‘แžถแŸ†แž„แžขแžŸแŸ‹แž‚แŸ’แžšแžถแž“แŸ‹แžแŸ‚แž‘แžถแž‰แž™แž€แž€แž˜แŸ’แž˜แžœแžทแž’แžธแž‘แžผแžšแžŸแŸแž–แŸ’แž‘แžšแž”แžŸแŸ‹ ZTO แž‘แŸ…แž”แŸ’แžšแžพแž”แŸ’แžšแžถแžŸแŸ‹ แž“แžนแž„แž‘แž‘แžฝแž›แž”แžถแž“แž€แžถแžšแž”แŸ’แžšแžพแž”แŸ’แžšแžถแžŸแŸ‹แžŸแŸแžœแžถแž€แž˜แŸ’แž˜แž›แžพแž€แžŠแŸ†แž”แžผแž„แžŠแŸ„แž™แžฅแžแž‚แžทแžแžแŸ’แž›แŸƒแž—แŸ’แž›แžถแž˜แŸ—!
๐Ÿ‘‰แž•แŸ’แžŠแž›แŸ‹แž—แžถแž–แž„แžถแž™แžŸแŸ’แžšแžฝแž›แžŠแž›แŸ‹แžขแžแžทแžแžทแž‡แž“แžŠแŸ„แž™แž˜แžทแž“แž…แžถแŸ†แž”แžถแž…แŸ‹แž…แŸแž‰แž–แžธแž•แŸ’แž‘แŸ‡แž€แŸแžขแžถแž…แž‘แž‘แžฝแž›แž”แžถแž“แž‘แŸ†แž“แžทแž‰แžแžถแž˜แžšแž™แŸˆแŸ–
๐Ÿ‘‰แž€แžถแžšแž”แž“แŸ’แžแŸ‚แž˜แž‡แžผแž“แžŸแŸแžœแžถแž€แž˜แŸ’แž˜แž‘แŸ…แž™แž€ แž“แžทแž„แžŠแžนแž€แž‡แž‰แŸ’แž‡แžผแž“แžŠแž›แŸ‹แž‚แŸแž แžŠแŸ’แž‹แžถแž“แžŠแŸ„แž™แžฅแžแž‚แžทแžแžแŸ’แž›แŸƒ
๐Ÿ‘‰แžŸแŸแžœแžถแž€แž˜แŸ’แž˜แž‘แžผแž‘แžถแžแŸ‹แž”แŸ’แžšแžถแž€แŸ‹แž–แŸแž›แž‘แŸ…แž™แž€ แžฌแž–แŸแž›แž‘แŸ†แž“แžทแž‰แžŠแžนแž€แžŠแž›แŸ‹!
๐Ÿ‘‰แž“แŸ…แž…แžถแŸ†แžขแžธแž‘แŸ€แž แž”แŸ’แžšแž‰แžถแž”แŸ‹แž‘แžถแž‰แž™แž€แž‘แŸ…แž”แŸ’แžšแžพแž”แŸ’แžšแžถแžŸแŸ‹แž‘แžถแŸ†แž„แžขแžŸแŸ‹แž‚แŸ’แž“แžถ!

โ€ผ๏ธแž…แŸ†แžŽแžถแŸ†แŸ– แž€แžถแžšแž•แŸ’แžŠแž›แŸ‹แž‡แžผแž“แž–แžทแžŸแŸแžŸแž“แŸแŸ‡แž˜แžทแž“แžšแžถแž”แŸ‹แž”แž‰แŸ’แž…แžผแž›แžšแž”แžŸแŸ‹แž˜แžถแž“แžแž˜แŸ’แž›แŸƒแžแŸ’แž›แŸƒแžกแžพแž™ แž“แžทแž„แž•แŸ’แžŠแž›แŸ‹แž‡แžผแž“แžฅแžแž‚แžทแžแžแŸ’แž›แŸƒแžŸแž˜แŸ’แžšแžถแž”แŸ‹แžแŸ‚แž‘แŸ†แž“แžทแž‰แžŠแŸ‚แž›แž€แŸ’แžšแŸ„แž˜ 10แž‚แžธแžกแžผแž€แŸ’แžšแžถแž˜แž”แŸ‰แžปแžŽแŸ’แžŽแŸ„แŸ‡!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 29 29 28
Popularity 148 147 142
Dimensions 1500 x 1500 1500 x 1500 1500 x 1500
Creative Type Image Image Image
Network Facebook Audience Network Messenger
Related Ads 1 1 1
Countries Croatia United States,United Kingdom,Canada,Australia Croatia
Language NA English NA

Through the above analysis, we can see that the most effective channel for ZTO: in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free ZTO:'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ZTO:, you can click the app name below to view related reports, or you can find more info in ASOTools.