Zwift Companion Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zwift Companion's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zwift Companion.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zwift Companion
App Name : Zwift Companion
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Zwift, Inc.
Publisher : Instagram,Facebook,Tap Tap Music-Pop Songs,梦幻花园 (Gardenscapes),Alarm Clock,GulogGratis
Total creative ads during the time period : 819
Duration : 2,121
Popularity : 104,796
Check ASO Keywords of Zwift Companion
2. Zwift Companion’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zwift Companion in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zwift Companion in the recent period. As of 2021-03-14, among the Zwift Companion‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Zwift Companion's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.09%,
Messenger's proportion is 36.07%,
Facebook's proportion is 27.84%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Zwift Companion‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Zwift Companion
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zwift Companion. We can see some advertising trends.
Top 1 Ad Creative of Zwift Companion
Ad Details ：
Headline ：2019 Specialized Zwift Academy Tri Team June Update
Text ：Training, racing and #Kona qualifying, the Specialized Bicycles Zwift Academy Tri Team has had a full on month! Watch how they are getting on. 🏊♀️🚴♂️🏃♀️ #ZwiftAcademyTri
Follow their road to Kona: zwift.com/academy/tri
Top 2 Ad Creative of Zwift Companion
Ad Details ：
Headline ：Běžecký Pás Insportline Incondi T6000I
Text ：Nakupujte přímo u výrobce! Máme více jak 20 let zkušeností v oblasti fitness. 💪 Rozšířená záruka 10 let, servis i doprava zdarma nebo montáž přímo u vás doma. To vše získáte při nákupu běžeckého pásu inSPORTline.
Top 3 Ad Creative of Zwift Companion
Ad Details ：
Headline ：Běžecký Pás Insportline Incondi T6000I
Text ：Nakupujte přímo u výrobce! Máme více jak 20 let zkušeností v oblasti fitness. 💪 Rozšířená záruka 10 let, servis i doprava zdarma nebo montáž přímo u vás doma. To vše získáte při nákupu běžeckého pásu inSPORTline.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 483 | 357 | 357 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1024 x 1280 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Czech,Slovak | Czech,Slovak |
| Language | English | NA | NA |
Through the above analysis, we can see that the most effective channel for Zwift Companion in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Zwift Companion's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zwift Companion, you can click the app name below to view related reports, or you can find more info in ASOTools.