ΙΚΕΑ Cyprus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ΙΚΕΑ Cyprus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ΙΚΕΑ Cyprus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ΙΚΕΑ Cyprus
App Name : ΙΚΕΑ Cyprus
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : IKEA Housemarket Web Admin
Publisher : Instagram,Facebook,Assistant for Android,YouCam Perfect - Best Photo Editor & Selfie Camera,AirBrush: Easy Photo Editor
Total creative ads during the time period : 190
Duration : 457
Popularity : 26,131
Check ASO Keywords of ΙΚΕΑ Cyprus
2. ΙΚΕΑ Cyprus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ΙΚΕΑ Cyprus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ΙΚΕΑ Cyprus in the recent period. As of 2021-03-12, among the ΙΚΕΑ Cyprus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 13.33%, Carousel category's proportion is 6.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, ΙΚΕΑ Cyprus's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.7%,
Instagram's proportion is 30.7%,
Audience Network's proportion is 23.68%,
Messenger's proportion is 14.91%,
's proportion is .
In the date of 2021-03-12, ΙΚΕΑ Cyprus‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of ΙΚΕΑ Cyprus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ΙΚΕΑ Cyprus. We can see some advertising trends.
Top 1 Ad Creative of ΙΚΕΑ Cyprus
Ad Details ：
Headline ：SVALKA Ποτήρι λευκού κρασιού, 6 τεμ., Ποτήρια κρασιού
Text ：Ρίξε μια ματιά στα προϊόντα ΙΚΕΑ! Εδώ θα βρεις όσα χρειάζεσαι για να ανανεώσεις το σπίτι σου!
Top 2 Ad Creative of ΙΚΕΑ Cyprus
Ad Details ：
Headline ：FORVAR δοχείο με καπάκι, Βάζα Αποθήκευσης
Text ：Ρίξε μια ματιά στα προϊόντα ΙΚΕΑ! Εδώ θα βρεις όσα χρειάζεσαι για να ανανεώσεις το σπίτι σου!
Top 3 Ad Creative of ΙΚΕΑ Cyprus
Ad Details ：
Headline ：SVALKA Ποτήρι λευκού κρασιού, 6 τεμ., Ποτήρια κρασιού
Text ：Ρίξε μια ματιά στα προϊόντα ΙΚΕΑ! Εδώ θα βρεις όσα χρειάζεσαι για να ανανεώσεις το σπίτι σου!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 100 | 100 | 100 |
| Popularity | 728 | 727 | 726 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Greece,Cyprus | Cyprus,Greece | Cyprus,Greece |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for ΙΚΕΑ Cyprus in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free ΙΚΕΑ Cyprus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ΙΚΕΑ Cyprus, you can click the app name below to view related reports, or you can find more info in ASOTools.