Макдоналдс Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Макдоналдс's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Макдоналдс.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Макдоналдс
App Name : Макдоналдс
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : McDonalds Russia
Publisher : Instagram,Facebook,Emoji Keyboard,Cool text, symbols, letters, emojis, nicknames,Wifi Password Key Show 2019,Oración Fin de Mes,Click Assistant - Auto Clicker : Gesture Recorder
Total creative ads during the time period : 557
Duration : 762
Popularity : 45,870
Check ASO Keywords of Макдоналдс
2. Макдоналдс’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Макдоналдс in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Макдоналдс in the recent period. As of 2021-03-16, among the Макдоналдс‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Макдоналдс's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.12%,
Instagram's proportion is 49.88%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Макдоналдс‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Макдоналдс
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Макдоналдс. We can see some advertising trends.
Top 1 Ad Creative of Макдоналдс
Ad Details ：
Headline ：Мы принимаем все необходимые меры безопасности.
Text ：Рекомендации безопасности при посещении предприятий Макдоналдс в связи с Coronavirus (Covid-19). Актуальные новости компании Макдоналдс в России.
Top 2 Ad Creative of Макдоналдс
Ad Details ：
Headline ：Подарки на МакАвто®!
Text ：
Top 3 Ad Creative of Макдоналдс
Ad Details ：
Headline ：В наших бифштексах только говядина, соль и перец. Закажите ваш любимый Роял в Макдоставке.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 76 | 56 |
| Popularity | 766 | 540 | 368 |
| Dimensions | 1080 x 1080 | 320 x 400 | 548 x 308 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 27 | 1 | 1 |
| Countries | Russia,Georgia,Estonia | United States,Russia | Russia |
| Language | Russian | NA | Russian |
Through the above analysis, we can see that the most effective channel for Макдоналдс in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Макдоналдс's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Макдоналдс, you can click the app name below to view related reports, or you can find more info in ASOTools.