СберСпасибо Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the СберСпасибо's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps СберСпасибо.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of СберСпасибо
App Name : СберСпасибо
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Sberbank of Russia
Publisher : Instagram,Facebook,电池管家-电池检测维护大师,Current Affairs, News & Events,Tao Biết Tuốt - Đoán Tên Bài Hát,Скидки и Акции KZ - Скидки и промо-акции магазинов,Rapala Fishing - Daily Catch,رشفة لعبة كلمات متقاطعة - وصلة
Total creative ads during the time period : 796
Duration : 643
Popularity : 50,673
Check ASO Keywords of СберСпасибо
2. СберСпасибо’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser СберСпасибо in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of СберСпасибо in the recent period. As of 2021-03-16, among the СберСпасибо‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 12.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 87.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, СберСпасибо's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.09%,
Facebook's proportion is 31.19%,
Messenger's proportion is 17.19%,
Audience Network's proportion is 15.53%,
's proportion is .
In the date of 2021-03-16, СберСпасибо‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of СберСпасибо
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of СберСпасибо. We can see some advertising trends.
Top 1 Ad Creative of СберСпасибо
Ad Details ：
Headline ：Подписка за Спасибо
Text ：Меняйте бонусы Спасибо на подписку на библиотеку саммари Smart Reading!
Smart Reading - библиотека саммари и аудио на мировые бестселлеры с рейтингом 4+.
- Самая большая библиотека аудиосаммари на русском языке
- 40 000 читателей
- Более 1/3 саммари бестселлеров, не изданных на русском
- Вся библиотека Сбербанка здесь!
Top 2 Ad Creative of СберСпасибо
Ad Details ：
Headline ：Подписка за Спасибо
Text ：Меняйте бонусы Спасибо на подписку на библиотеку саммари Smart Reading!
Smart Reading - библиотека саммари и аудио на мировые бестселлеры с рейтингом 4+.
- Самая большая библиотека аудиосаммари на русском языке
- 40 000 читателей
- Более 1/3 саммари бестселлеров, не изданных на русском
- Вся библиотека Сбербанка здесь!
Top 3 Ad Creative of СберСпасибо
Ad Details ：
Headline ：Обменивайте бонусы в Ситимобил
Text ：Получайте еще больше выгоды, участвуя в акциях партнеров «Спасибо от Сбербанка».
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 90 | 90 | 94 |
| Popularity | 694 | 691 | 300 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1200 x 800 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Russia | Russia | Russia |
| Language | NA | NA | Russian |
Through the above analysis, we can see that the most effective channel for СберСпасибо in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free СберСпасибо's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to СберСпасибо, you can click the app name below to view related reports, or you can find more info in ASOTools.