Яндекс Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Яндекс's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Яндекс.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Яндекс
App Name : Яндекс
Logo：
OS : iOS
Network : Google Ads(Admob),YouTube,Facebook
Developer : Yandex LLC
Publisher : SoundTube Free Music Player,Dream Talk Recorder,Cymera,Fax Pro : Send Fax From Iphone,英语口语-美式口语教程,Wifi password free,MP3 Cutter - Cut Music Maker and Audio/MP3 Trimmer,字體預覽工具,ATH Airport,Chinese Chess / Co Tuong
Total creative ads during the time period : 10,000
Duration : 1,431
Popularity : 7,465,763
Check ASO Keywords of Яндекс
2. Яндекс’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Яндекс in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Яндекс in the recent period. As of 2021-03-15, among the Яндекс‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Яндекс's the proportion of networks impressions are placed like this:
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Яндекс‘s network with the most ads is and its proportion is .
3. Top 3 Ad Creative Analysis of Яндекс
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Яндекс. We can see some advertising trends.
Top 1 Ad Creative of Яндекс
Ad Details ：
Headline ：Поговорите с Алисой. 0+
Text ：Множество навыков Алисы в приложении Яндекс. Попробуйте. 0+
Top 2 Ad Creative of Яндекс
Ad Details ：
Headline ：Определитель номера от Яндекса
Text ：Яндекс с определителем номера поможет опознать неизвестные номера.
Top 3 Ad Creative of Яндекс
Ad Details ：
Headline ：Мобильное приложение Яндекс 0+
Text ：С приложением Яндекс дома не скучно: смотрите Эфир, читайте Дзен, болтайте с Алисой. 0+
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 100 | 133 | 98 |
| Popularity | 784 | 782 | 767 |
| Dimensions | 640 x 360 | 1080 x 607 | 640 x 360 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 1 | 2 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Яндекс in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Яндекс's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Яндекс, you can click the app name below to view related reports, or you can find more info in ASOTools.