התחנה Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the התחנה's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps התחנה.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of התחנה
App Name : התחנה
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Via Transportation, Inc.
Publisher : Facebook,Vägmärken Sverige,Instagram,お寺がいいね 日本最大! 寺院6万件以上収録 御朱印集め,股票买卖时机,英検® 2級 準2級 3級 の英単語,Canasta - Card Game
Total creative ads during the time period : 79
Duration : 51
Popularity : 4,901
Check ASO Keywords of התחנה
2. התחנה’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser התחנה in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of התחנה in the recent period. As of 2021-02-19, among the התחנה‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 36.96%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.87%, Carousel category's proportion is 2.17%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-19, התחנה's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.94%,
Audience Network's proportion is 27.94%,
Messenger's proportion is 27.94%,
Instagram's proportion is 9.04%,
Google Ads(Admob)'s proportion is 7.14%.
In the date of 2021-02-19, התחנה‘s network with the most ads is Facebook and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of התחנה
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of התחנה. We can see some advertising trends.
Top 1 Ad Creative of התחנה
Ad Details ：
Headline ：התחנה - סרקת, נסעת
Text ：התחנה - סורקים ונוסעים
Top 2 Ad Creative of התחנה
Ad Details ：
Headline ：התחנה - סרקת, נסעת
Text ：מורידים, סורקים בנסיעה, ומשלמים בסוף החודש, במחיר האופטימלי המחושב עבורכם
Top 3 Ad Creative of התחנה
Ad Details ：
Headline ：المحطّة – اضغطوا هنا للتحميل>>>
Text ：יש דרך חדשה לשלם בתחבורה הציבורית: אפליקציית "התחנה" עם אפליקציית "התחנה", אתם יכולים לשלם בתחבורה הציבורית גם מהטלפון הנייד התחנה - מורידים, סורקים, נוסעים
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 50 | 50 | 8 |
| Popularity | 139 | 137 | 66 |
| Dimensions | 288 x 512 | 640 x 360 | 1200 x 1200 |
| Creative Type | Image | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | Audience Network |
| Related Ads | 2 | 2 | 1 |
| Countries | Egypt,Israel,United Arab Emirates,Lebanon,Qatar,Azerbaijan,Bahrian,Saudi Arabia,Kuwait | Qatar,Israel,Bahrian,Azerbaijan,Saudi Arabia,Egypt,Lebanon,United Arab Emirates,Kuwait | Israel |
| Language | Arabic | Arabic | Arabic |
Through the above analysis, we can see that the most effective channel for התחנה in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free התחנה's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to התחנה, you can click the app name below to view related reports, or you can find more info in ASOTools.