ぐるなび Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ぐるなび's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ぐるなび.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ぐるなび
App Name : ぐるなび
Logo：
OS : iOS
Network : Yahoo! Japan,Google Ads(Admob),Facebook
Developer : Gurunavi, Inc.
Publisher : Instagram,Facebook,蛇蛇大作战2：经典小怪兽虫虫大作战,芭比公主的晚宴装 - 公主弟弟妹妹舞会 沙龙女孩免费美容换装化妆游戏,Gas Station: Car Parking Sim,Drift Mania Championship
Total creative ads during the time period : 1,710
Duration : 938
Popularity : 164,668
Check ASO Keywords of ぐるなび
2. ぐるなび’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ぐるなび in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ぐるなび in the recent period. As of 2021-03-16, among the ぐるなび‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, ぐるなび's the proportion of networks impressions are placed like this:
Instagram's proportion is 68.24%,
Yahoo! Japan's proportion is 31.65%,
Google Ads(Admob)'s proportion is 0.12%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, ぐるなび‘s network with the most ads is Yahoo! Japan and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of ぐるなび
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ぐるなび. We can see some advertising trends.
Top 1 Ad Creative of ぐるなび
Ad Details ：
Headline ：GREEN ASIA TOKYO
Text ：お台場 タイ料理 インドネシア料理 エスニックレストラン
Top 2 Ad Creative of ぐるなび
Ad Details ：
Headline ：GREEN ASIA TOKYO
Text ：お台場 タイ料理 インドネシア料理 エスニックレストラン
Top 3 Ad Creative of ぐるなび
Ad Details ：
Headline ：GREEN ASIA TOKYO
Text ：お台場 タイ料理 インドネシア料理 エスニックレストラン
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 237 | 237 | 237 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 488 x 488 | 750 x 392 | 750 x 392 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for ぐるなび in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free ぐるなび's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ぐるなび, you can click the app name below to view related reports, or you can find more info in ASOTools.