よつば Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the よつば's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps よつば.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of よつば
App Name : よつば
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : WIRECO
Publisher : Instagram,Facebook,TWICEの画像を毎日更新♪ - TWICEペン,Group SMS (Mass SMS Sender)
Total creative ads during the time period : 298
Duration : 267
Popularity : 116,949
Check ASO Keywords of よつば
2. よつば’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser よつば in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of よつば in the recent period. As of 2021-03-16, among the よつば‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, よつば's the proportion of networks impressions are placed like this:
Messenger's proportion is 50.15%,
Instagram's proportion is 49.85%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, よつば‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of よつば
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of よつば. We can see some advertising trends.
Top 1 Ad Creative of よつば
Ad Details ：
Headline ：よつば
Text ：たまにはカフェでのんびりっていいよね💓
Top 2 Ad Creative of よつば
Ad Details ：
Headline ：▶︎よつば
Text ：やっぱりお楽しみタイムって必要でしょ💓
Top 3 Ad Creative of よつば
Ad Details ：
Headline ：▶︎よつば
Text ：やっぱりお楽しみタイムって必要でしょ💓
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 128 | 128 | 128 |
| Popularity | 920 | 920 | 920 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for よつば in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free よつば's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to よつば, you can click the app name below to view related reports, or you can find more info in ASOTools.