一花交友 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 一花交友's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 一花交友.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 一花交友
App Name : 一花交友
Logo：
OS : Android
Network : 快手,头条穿山甲,今日头条
Developer : 广州一花科技有限公司
Publisher : 最右,中华万年历,好看视频,百度,铃声多多,愛奇藝(手機舊版)–熱播連續劇線上看,天天快报-年度成长最快的个性阅读智能推荐资讯软件,戏曲多多
Total creative ads during the time period : 295
Duration : 468
Popularity : 15,953
Check ASO Keywords of 一花交友
2. 一花交友’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 一花交友 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 一花交友 in the recent period. As of 2021-03-11, among the 一花交友‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 一花交友's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 一花交友‘s network with the most ads is 西瓜视频 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 一花交友
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 一花交友. We can see some advertising trends.
Top 1 Ad Creative of 一花交友
Ad Details ：
Headline ：武汉原来有这么多女神，在线交友快速找女朋友同城交友
Text ：
Top 2 Ad Creative of 一花交友
Ad Details ：
Headline ：武汉原来有这么多女神，在线交友快速找女朋友同城交友
Text ：
Top 3 Ad Creative of 一花交友
Ad Details ：
Headline ：北京年轻人交友,要不要来认识一下?
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 34 | 52 |
| Popularity | 166 | 166 | 142 |
| Dimensions | 1140 x 640 | 1140 x 640 | 720 x 1280 |
| Creative Type | Image | Image | Video |
| Network | 百度 | 快手 | |
| Related Ads | 1 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 一花交友 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 一花交友's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 一花交友, you can click the app name below to view related reports, or you can find more info in ASOTools.