京东拼购 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 京东拼购's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 京东拼购.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 京东拼购
App Name : 京东拼购
Logo：
OS : Android
Network : 快手,腾讯社交广告（广点通）
Developer : 北京京东叁佰陆拾度电子商务有限公司
Publisher : 火山直播,猎豹清理大师,抖音短视频,消灭病毒,QQ浏览器 - 腾讯王卡，全网免流量,东方头条,腾讯新闻,今日影视大全,会计从业资格考试
Total creative ads during the time period : 301
Duration : 500
Popularity : 20,601
Check ASO Keywords of 京东拼购
2. 京东拼购’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 京东拼购 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 京东拼购 in the recent period. As of 2021-03-11, among the 京东拼购‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 京东拼购's the proportion of networks impressions are placed like this:
快手's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 京东拼购‘s network with the most ads is 快手 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 京东拼购
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 京东拼购. We can see some advertising trends.
Top 1 Ad Creative of 京东拼购
Ad Details ：
Headline ：京东旗下APP，蓝牙耳机只要1元！新人专享！
Text ：
Top 2 Ad Creative of 京东拼购
Ad Details ：
Headline ：赶快啦！0元抽奖！有机会中冰箱！100%有奖品中！
Text ：
Top 3 Ad Creative of 京东拼购
Ad Details ：
Headline ：1元购，快来抢购！超值好物1元购，限今日！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 84 | 56 |
| Popularity | 395 | 392 | 333 |
| Dimensions | 640 x 320 | 640 x 320 | 360 x 640 |
| Creative Type | Image | Image | Video |
| Network | 火山小视频 | ||
| Related Ads | 3 | 2 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 京东拼购 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 京东拼购's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 京东拼购, you can click the app name below to view related reports, or you can find more info in ASOTools.