亲宝宝 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 亲宝宝's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 亲宝宝.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 亲宝宝
App Name : 亲宝宝
Logo：
OS : Android
Network : 今日头条,快手,知乎
Developer : 杭州点望科技有限公司
Publisher : 今日头条,抖音短视频,百度,快手短视频—国民短视频平台,火山直播,天天酷跑抽奖技巧
Total creative ads during the time period : 742
Duration : 1,562
Popularity : 45,641
Check ASO Keywords of 亲宝宝
2. 亲宝宝’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 亲宝宝 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 亲宝宝 in the recent period. As of 2021-03-10, among the 亲宝宝‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 亲宝宝's the proportion of networks impressions are placed like this:
快手's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 亲宝宝‘s network with the most ads is 快手 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 亲宝宝
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 亲宝宝. We can see some advertising trends.
Top 1 Ad Creative of 亲宝宝
Ad Details ：
Headline ：宝宝这样早教，不花冤枉钱（0-3岁宝宝早教全攻略）
Text ：
Top 2 Ad Creative of 亲宝宝
Ad Details ：
Headline ：宝宝这样早教，不花冤枉钱（0-3岁宝宝早教全攻略）
Text ：
Top 3 Ad Creative of 亲宝宝
Ad Details ：
Headline ：亲宝宝-陪伴成长，记录爱
Text ：生娃后有这个app就够了！照片存储、育儿知识……需要的，都有！http://t.cn/RoPDM0G
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 154 | 153 | 132 |
| Popularity | 958 | 955 | 936 |
| Dimensions | 1280 x 720 | 1280 x 720 | 580 x 326 |
| Creative Type | Video | Video | Image |
| Network | 火山小视频 | 抖音短视频 | 微博 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 亲宝宝 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 亲宝宝's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 亲宝宝, you can click the app name below to view related reports, or you can find more info in ASOTools.