会玩 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 会玩's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 会玩.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 会玩
App Name : 会玩
Logo：
OS : Android
Network : 快手,今日头条,腾讯社交广告（广点通）
Developer : 武汉微派网络科技有限公司
Publisher : QQ浏览器 - 腾讯王卡，全网免流量,騰訊視頻,天天快报-年度成长最快的个性阅读智能推荐资讯软件,抖音短视频,百度,Bubble Shooter,熊猫四川麻将
Total creative ads during the time period : 2,376
Duration : 741
Popularity : 139,413
Check ASO Keywords of 会玩
2. 会玩’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 会玩 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 会玩 in the recent period. As of 2021-03-11, among the 会玩‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 会玩's the proportion of networks impressions are placed like this:
快手's proportion is 86.98%,
腾讯社交广告（广点通）'s proportion is 6.51%,
QQ浏览器's proportion is 3.15%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 会玩‘s network with the most ads is 快手 and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of 会玩
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 会玩. We can see some advertising trends.
Top 1 Ad Creative of 会玩
Ad Details ：
Headline ：会玩－轻松交友
Text ：
Top 2 Ad Creative of 会玩
Ad Details ：
Headline ：交友新方式：真人连麦玩游戏，不冒昧不尴尬，遇见随时陪伴你的人
Text ：
Top 3 Ad Creative of 会玩
Ad Details ：
Headline ：会玩
Text ：曲靖交友新方式：100%真人匹配，边玩边聊，合适再见面！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 289 | 130 | 1 |
| Popularity | 968 | 898 | 669 |
| Dimensions | 1280 x 720 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 抖音短视频 | 火山小视频 |
| Related Ads | 3 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 会玩 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free 会玩's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 会玩, you can click the app name below to view related reports, or you can find more info in ASOTools.