冰雪复古 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 冰雪复古's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 冰雪复古.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 冰雪复古
App Name : 冰雪复古
Logo：
OS : Android
Network : 今日头条,头条穿山甲,西瓜视频
Developer : 江苏汇众网络科技有限公司
Publisher : 最右,360手机助手,抖音短视频,扎堆小说,今日头条,Knife.io,西瓜视频,火山直播
Total creative ads during the time period : 516
Duration : 114
Popularity : 28,716
Check ASO Keywords of 冰雪复古
2. 冰雪复古’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 冰雪复古 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 冰雪复古 in the recent period. As of 2021-03-11, among the 冰雪复古‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 87.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 冰雪复古's the proportion of networks impressions are placed like this:
今日头条's proportion is 52.85%,
西瓜视频's proportion is 42.18%,
头条穿山甲's proportion is 4.97%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 冰雪复古‘s network with the most ads is 西瓜视频 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 冰雪复古
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 冰雪复古. We can see some advertising trends.
Top 1 Ad Creative of 冰雪复古
Ad Details ：
Headline ：复古传奇冰雪版，散人打金圣地，上线泡点无任务！
Text ：
Top 2 Ad Creative of 冰雪复古
Ad Details ：
Headline ：复古传奇冰雪版，散人打金圣地，上线泡点无任务！
Text ：
Top 3 Ad Creative of 冰雪复古
Ad Details ：
Headline ：复古传奇冰雪版，散人打金圣地，上线泡点无任务！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 67 | 67 | 67 |
| Popularity | 434 | 427 | 213 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 西瓜视频 | 今日头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 冰雪复古 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 冰雪复古's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 冰雪复古, you can click the app name below to view related reports, or you can find more info in ASOTools.