原神 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 原神's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 原神.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 原神
App Name : 原神
Logo：
OS : iOS
Network : 哔哩哔哩,今日头条,西瓜视频
Developer : miHoYo Games
Publisher : 西瓜视频,抖音火山版-原火山小视频,快报-腾讯兴趣阅读平台,百度,天天快报-年度成长最快的个性阅读智能推荐资讯软件,抖音,今日头条,今日头条
Total creative ads during the time period : 600
Duration : 206
Popularity : 44,664
Check ASO Keywords of 原神
2. 原神’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 原神 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 原神 in the recent period. As of 2021-03-11, among the 原神‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 原神's the proportion of networks impressions are placed like this:
知乎's proportion is 63.18%,
哔哩哔哩's proportion is 36.82%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 原神‘s network with the most ads is 知乎 and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of 原神
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 原神. We can see some advertising trends.
Top 1 Ad Creative of 原神
Ad Details ：
Headline ：《原神》公测开启，新人即送免费二十抽
Text ：官方下载通道
Top 2 Ad Creative of 原神
Ad Details ：
Headline ：《原神》公测开启，新人即送免费二十抽
Text ：官方下载通道
Top 3 Ad Creative of 原神
Ad Details ：
Headline ：《原神》915开启PC不删档测试，928全球同步公测，预约领丰厚奖励
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 77 | 78 |
| Popularity | 621 | 594 | 546 |
| Dimensions | 320 x 200 | 320 x 200 | 960 x 540 |
| Creative Type | Image | Image | Video |
| Network | 哔哩哔哩 | 哔哩哔哩 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 原神 in recent advertising is 哔哩哔哩, and the main creative type is Image.
In conclusion: The above is a free 原神's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 原神, you can click the app name below to view related reports, or you can find more info in ASOTools.