墨迹天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 墨迹天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 墨迹天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 墨迹天气
App Name : 墨迹天气
Logo：
OS : Android
Network : 今日头条,头条穿山甲,vivo浏览器
Developer : 墨迹风云（北京）软件科技发展有限公司
Publisher : 今日头条,火山直播,抖音短视频,单田芳评书,图片搜搜,触宝电话,懂球帝 - 足球迷神器（足球、直播、体育、足彩、足球比分）
Total creative ads during the time period : 262
Duration : 1,348
Popularity : 16,975
Check ASO Keywords of 墨迹天气
2. 墨迹天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 墨迹天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 墨迹天气 in the recent period. As of 2021-03-10, among the 墨迹天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 墨迹天气's the proportion of networks impressions are placed like this:
抖音短视频's proportion is 50.0%,
头条穿山甲's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 墨迹天气‘s network with the most ads is 抖音短视频 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 墨迹天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 墨迹天气. We can see some advertising trends.
Top 1 Ad Creative of 墨迹天气
Ad Details ：
Headline ：查看本地未来15天天气
Text ：
Top 2 Ad Creative of 墨迹天气
Ad Details ：
Headline ：本地未来7天天气精准预报
Text ：
Top 3 Ad Creative of 墨迹天气
Ad Details ：
Headline ：本区天气预报，精确到几点几分下雨，下载查看天气情况
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 71 | 63 |
| Popularity | 555 | 513 | 390 |
| Dimensions | 640 x 264 | 640 x 264 | 1280 x 720 |
| Creative Type | Image | Image | Video |
| Network | vivo浏览器 | vivo浏览器 | 抖音短视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 墨迹天气 in recent advertising is vivo浏览器, and the main creative type is Image.
In conclusion: The above is a free 墨迹天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 墨迹天气, you can click the app name below to view related reports, or you can find more info in ASOTools.