宜家 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 宜家's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 宜家.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 宜家
App Name : 宜家
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,头条穿山甲,趣头条
Developer : 宜家(中国)投资有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,QQ浏览器 - 腾讯王卡，全网免流量,糗事百科,騰訊視頻,极速清理管家轻量版,贝瓦儿歌儿童早教,炉石传说盒子
Total creative ads during the time period : 254
Duration : 367
Popularity : 19,488
Check ASO Keywords of 宜家
2. 宜家’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 宜家 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 宜家 in the recent period. As of 2021-03-11, among the 宜家‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 宜家's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 宜家‘s network with the most ads is 西瓜视频 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 宜家
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 宜家. We can see some advertising trends.
Top 1 Ad Creative of 宜家
Ad Details ：
Headline ：迷你宜家，一样好逛。立即下载IKEA宜家APP，点亮你的家居灵感！
Text ：
Top 2 Ad Creative of 宜家
Ad Details ：
Headline ：迷你宜家，一样好逛。立即下载IKEA宜家APP，点亮你的家居灵感！
Text ：
Top 3 Ad Creative of 宜家
Ad Details ：
Headline ：迷你宜家，一样好逛。立即下载IKEA宜家APP，点亮你的家居灵感！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 94 | 114 | 90 |
| Popularity | 683 | 402 | 321 |
| Dimensions | 720 x 1280 | 960 x 540 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 西瓜视频 | 今日头条 |
| Related Ads | 1 | 2 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 宜家 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free 宜家's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 宜家, you can click the app name below to view related reports, or you can find more info in ASOTools.