平安好医生 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 平安好医生's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 平安好医生.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 平安好医生
App Name : 平安好医生
Logo：
OS : Android
Network : 今日头条,腾讯社交广告（广点通）,头条穿山甲
Developer : Ping An Health Internet
Publisher : 今日头条,百度,抖音短视频,火山直播,西瓜视频,猎豹清理大师
Total creative ads during the time period : 2,236
Duration : 2,153
Popularity : 97,281
Check ASO Keywords of 平安好医生
2. 平安好医生’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 平安好医生 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 平安好医生 in the recent period. As of 2021-03-11, among the 平安好医生‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 平安好医生's the proportion of networks impressions are placed like this:
今日头条's proportion is 90.52%,
西瓜视频's proportion is 9.48%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 平安好医生‘s network with the most ads is 今日头条 and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of 平安好医生
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 平安好医生. We can see some advertising trends.
Top 1 Ad Creative of 平安好医生
Ad Details ：
Headline ：买药还往医院跑？这个购药APP药品齐全，省钱30%
Text ：
Top 2 Ad Creative of 平安好医生
Ad Details ：
Headline ：本区买药别再去药店了，在这里便宜哭！买药不花冤枉钱~
Text ：
Top 3 Ad Creative of 平安好医生
Ad Details ：
Headline ：本地买药别再去药店了，这里买药更方便，省钱30%还送药到家
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 118 | 103 | 99 |
| Popularity | 845 | 762 | 725 |
| Dimensions | 360 x 640 | 360 x 640 | 360 x 640 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 抖音短视频 | 抖音短视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 平安好医生 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free 平安好医生's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 平安好医生, you can click the app name below to view related reports, or you can find more info in ASOTools.