幸福走路 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 幸福走路's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 幸福走路.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 幸福走路
App Name : 幸福走路
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,头条穿山甲
Developer : 上海圆识网络科技有限公司
Publisher : PPTV聚力视频,糗事百科,停车达人,新2048,极速清理管家轻量版
Total creative ads during the time period : 89
Duration : 57
Popularity : 7,349
Check ASO Keywords of 幸福走路
2. 幸福走路’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 幸福走路 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 幸福走路 in the recent period. As of 2021-03-11, among the 幸福走路‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 幸福走路's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 94.83%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 幸福走路‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 52.63%.
3. Top 3 Ad Creative Analysis of 幸福走路
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 幸福走路. We can see some advertising trends.
Top 1 Ad Creative of 幸福走路
Ad Details ：
Headline ：零花钱不够？用幸福走路挣钱
Text ：幸福走路新活动：百元现金红包，下载系统自动发放，提现秒到账~
Top 2 Ad Creative of 幸福走路
Ad Details ：
Headline ：别浪费，步数可兑换现金红包！
Text ：步数可换钱，随时提现
Top 3 Ad Creative of 幸福走路
Ad Details ：
Headline ：步数换钱轻松提现，零花不用愁
Text ：别浪费，步数可兑换现金红包！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 55 | 53 | 53 |
| Popularity | 342 | 323 | 321 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 幸福走路 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 幸福走路's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 幸福走路, you can click the app name below to view related reports, or you can find more info in ASOTools.