当当网 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 当当网's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 当当网.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 当当网
App Name : 当当网
Logo：
OS : Android
Network : 微博,一点资讯,小米浏览器
Developer : 当当网
Publisher : 今日头条,QQ浏览器 - 腾讯王卡，全网免流量,双色球,斗图神器,她社区,马甲线,百思不得姐,MoboPlayer,字母拼图儿童游戏
Total creative ads during the time period : 1,132
Duration : 2,169
Popularity : 55,424
Check ASO Keywords of 当当网
2. 当当网’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 当当网 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 当当网 in the recent period. As of 2021-03-11, among the 当当网‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 当当网's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 54.54%,
今日头条's proportion is 0.12%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 当当网‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 当当网
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 当当网. We can see some advertising trends.
Top 1 Ad Creative of 当当网
Ad Details ：
Headline ：
Text ：想看@三头六臂小太爷 //@方慧: 转发支持
Top 2 Ad Creative of 当当网
Ad Details ：
Headline ：
Text ：《乖，摸摸头》是第一次接触@大冰 ，每一个故事都读到泪眼朦胧，不能入睡。
Top 3 Ad Creative of 当当网
Ad Details ：
Headline ：
Text ：@fly8higher @嘛名儿都被占了 @萧萧木渔
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 658 | 687 | 683 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 976 x 1280 | 1853 x 2551 | 990 x 7936 |
| Creative Type | Image | Image | Image |
| Network | 微博 | 微博 | 微博 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 当当网 in recent advertising is 微博, and the main creative type is Image.
In conclusion: The above is a free 当当网's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 当当网, you can click the app name below to view related reports, or you can find more info in ASOTools.