得到—知识就在得到 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 得到—知识就在得到's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 得到—知识就在得到.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 得到—知识就在得到
App Name : 得到—知识就在得到
Logo：
OS : Android
Network : 头条穿山甲,百度,腾讯社交广告（广点通）
Developer : 得到
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,今日头条,抖音短视频,火山直播,爱计步IOS,淘最热点,铃声多多,成语消消消
Total creative ads during the time period : 420
Duration : 1,563
Popularity : 32,857
Check ASO Keywords of 得到—知识就在得到
2. 得到—知识就在得到’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 得到—知识就在得到 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 得到—知识就在得到 in the recent period. As of 2021-03-11, among the 得到—知识就在得到‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 得到—知识就在得到's the proportion of networks impressions are placed like this:
知乎's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 得到—知识就在得到‘s network with the most ads is 知乎 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 得到—知识就在得到
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 得到—知识就在得到. We can see some advertising trends.
Top 1 Ad Creative of 得到—知识就在得到
Ad Details ：
Headline ：德国井盖都是这样安装的,怪不得能一百年不坏
Text ：德国井盖都是这样安装的,怪不得能一百年不坏
Top 2 Ad Creative of 得到—知识就在得到
Ad Details ：
Headline ：二手环卫洒水车，千万别错过！
Text ：二手环卫洒水车
Top 3 Ad Creative of 得到—知识就在得到
Ad Details ：
Headline ：教你如何清理手机内存
Text ：教你如何清理手机内存
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 154 | 97 | 37 |
| Popularity | 976 | 946 | 923 |
| Dimensions | 600 x 260 | 280 x 200 | 280 x 200 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 百度 | 百度 |
| Related Ads | 1 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 得到—知识就在得到 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 得到—知识就在得到's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 得到—知识就在得到, you can click the app name below to view related reports, or you can find more info in ASOTools.