微信 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 微信's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 微信.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 微信
App Name : 微信
Logo：
OS : iOS
Network : Google Ads(Admob),腾讯社交广告（广点通）,头条穿山甲
Developer : WeChat
Publisher : WeChat,Flood–It!,微信,百度,Instagram,腾讯新闻,騰訊視頻,百度
Total creative ads during the time period : 1,966
Duration : 2,398
Popularity : 156,457
Check ASO Keywords of 微信
2. 微信’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 微信 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 微信 in the recent period. As of 2021-03-13, among the 微信‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 61.54%, Carousel category's proportion is 23.08%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, 微信's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.59%,
Messenger's proportion is 29.6%,
Instagram's proportion is 28.35%,
Audience Network's proportion is 9.46%,
's proportion is .
In the date of 2021-03-13, 微信‘s network with the most ads is Facebook and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of 微信
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 微信. We can see some advertising trends.
Top 1 Ad Creative of 微信
Ad Details ：
Headline ：登录送5星武将，劝你善良
Text ：
Top 2 Ad Creative of 微信
Ad Details ：
Headline ：神装在线回收，1怪=10000元宝开局4分身，上线领取VIP13至尊礼包码【cq666】
Text ：
Top 3 Ad Creative of 微信
Ad Details ：
Headline ：Sprawdzony importer z Chin
Text ：❗ Przestań się zastanawiać czy to dobra pora na import produktów z Chin.
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Jesteśmy po to by pomóc Ci podjąć dobrą i popartą racjonalnymi argumentami decyzje.
Sukces Twojej firmy to nasz sukces.
Dlaczego warto rozpocząć współpracę akurat z nami:
➡ Jesteśmy polską firmą, rezydującą na miejscu w Chinach.
➡ Jesteśmy praktykami, sami również jesteśmy importerami z Chin
➡ Nigdy nie cedujemy zleceń od Ciebie podmiotom trzecim
➡ Gwarantujemy pełną dyskrecję
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Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 129 | 109 | 110 |
| Popularity | 893 | 796 | 794 |
| Dimensions | 960 x 540 | 960 x 540 | 1200 x 1200 |
| Creative Type | Video | Image | Image |
| Network | 头条穿山甲 | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Poland | ||
| Language | NA | NA | Polish |
Through the above analysis, we can see that the most effective channel for 微信 in recent advertising is 头条穿山甲, and the main creative type is Video.
In conclusion: The above is a free 微信's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 微信, you can click the app name below to view related reports, or you can find more info in ASOTools.