新浪新闻 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 新浪新闻's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 新浪新闻.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 新浪新闻
App Name : 新浪新闻
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,新浪新闻,头条穿山甲
Developer : Sina.com
Publisher : 糗事百科,Perfect Piano,周公解梦,宝宝巴士,DJ Music,WTV影视大全
Total creative ads during the time period : 10,000
Duration : 1,312
Popularity : 976,496
Check ASO Keywords of 新浪新闻
2. 新浪新闻’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 新浪新闻 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 新浪新闻 in the recent period. As of 2021-03-11, among the 新浪新闻‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.76%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 新浪新闻's the proportion of networks impressions are placed like this:
新浪新闻's proportion is 31.81%,
腾讯社交广告（广点通）'s proportion is 29.0%,
趣头条's proportion is 0.04%,
今日头条's proportion is 0.01%,
头条穿山甲's proportion is 0.01%.
In the date of 2021-03-11, 新浪新闻‘s network with the most ads is 新浪新闻 and its proportion is 73.11%.
3. Top 3 Ad Creative Analysis of 新浪新闻
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 新浪新闻. We can see some advertising trends.
Top 1 Ad Creative of 新浪新闻
Ad Details ：
Headline ：新浪新闻
Text ：手机音量小？一键设置手机音量增大3倍！
Top 2 Ad Creative of 新浪新闻
Ad Details ：
Headline ：新浪新闻
Text ：土豆发芽了一个也别扔！留在家中男人女人见了都喜欢
Top 3 Ad Creative of 新浪新闻
Ad Details ：
Headline ：新浪新闻
Text ：打开新浪新闻，即刻增大音量！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 363 | 315 | 338 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | |
| Related Ads | 26 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 新浪新闻 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 新浪新闻's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 新浪新闻, you can click the app name below to view related reports, or you can find more info in ASOTools.