早晚天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 早晚天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 早晚天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 早晚天气
App Name : 早晚天气
Logo：
OS : Android
Network : 今日头条,快手,头条穿山甲
Developer : 海南蜗牛信息科技有限公司
Publisher : 今日头条,一点资讯：为你私人定制的资讯客户端,皮皮搞笑,西瓜视频,騰訊視頻,火山直播,QQ浏览器 - 腾讯王卡，全网免流量,直播吧,365清理大师
Total creative ads during the time period : 1,680
Duration : 182
Popularity : 93,525
Check ASO Keywords of 早晚天气
2. 早晚天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 早晚天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 早晚天气 in the recent period. As of 2021-03-11, among the 早晚天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 早晚天气's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 67.41%,
西瓜视频's proportion is 32.59%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 早晚天气‘s network with the most ads is 西瓜视频 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 早晚天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 早晚天气. We can see some advertising trends.
Top 1 Ad Creative of 早晚天气
Ad Details ：
Headline ：本区大暴雨预警？今日天气预报，每分钟更新一次
Text ：
Top 2 Ad Creative of 早晚天气
Ad Details ：
Headline ：2020本地大暴雨！今日天气预报已更新，早查早知道！
Text ：
Top 3 Ad Creative of 早晚天气
Ad Details ：
Headline ：本区大暴雨预警？今日天气预报，每分钟更新一次
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 67 | 67 | 64 |
| Popularity | 426 | 425 | 403 |
| Dimensions | 640 x 360 | 360 x 640 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | 抖音短视频 | 西瓜视频 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 早晚天气 in recent advertising is 抖音短视频, and the main creative type is Video.
In conclusion: The above is a free 早晚天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 早晚天气, you can click the app name below to view related reports, or you can find more info in ASOTools.