易车 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 易车's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 易车.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 易车
App Name : 易车
Logo：
OS : Android
Network : 百度,腾讯社交广告（广点通）,快手
Developer : 上海易骐信息技术有限公司
Publisher : 百度,天天快报-年度成长最快的个性阅读智能推荐资讯软件,騰訊視頻,百度,快报-腾讯兴趣阅读平台,QQ浏览器 - 腾讯王卡，全网免流量
Total creative ads during the time period : 7,531
Duration : 1,863
Popularity : 769,093
Check ASO Keywords of 易车
2. 易车’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 易车 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 易车 in the recent period. As of 2021-03-11, among the 易车‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 77.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 22.22%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 易车's the proportion of networks impressions are placed like this:
百度's proportion is 67.46%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 易车‘s network with the most ads is 百度 and its proportion is 61.11%.
3. Top 3 Ad Creative Analysis of 易车
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 易车. We can see some advertising trends.
Top 1 Ad Creative of 易车
Ad Details ：
Headline ：易车
Text ：不会买车？不懂车价？看这里，一键查询北京底价，买车不吃亏！
Top 2 Ad Creative of 易车
Ad Details ：
Headline ：2019最新汽车报价，免费查询汽车成交价！
Text ：
Top 3 Ad Creative of 易车
Ad Details ：
Headline ：易车
Text ：不会买车？不懂车价？看这里，一键查询北京底价，买车不吃亏！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 245 | 335 | 245 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 百度 | 百度 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 易车 in recent advertising is 百度, and the main creative type is Video.
In conclusion: The above is a free 易车's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 易车, you can click the app name below to view related reports, or you can find more info in ASOTools.