晚安 — 睡眠周期跟踪器和智能闹钟 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 晚安 — 睡眠周期跟踪器和智能闹钟's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 晚安 — 睡眠周期跟踪器和智能闹钟.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 晚安 — 睡眠周期跟踪器和智能闹钟
App Name : 晚安 — 睡眠周期跟踪器和智能闹钟
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : ThrivePort, LLC
Publisher : Instagram,Facebook,VoiceTube - Learn English,1个月下蹲挑战,10K Run - Couch to 10K,抖音
Total creative ads during the time period : 1,348
Duration : 1,623
Popularity : 166,511
Check ASO Keywords of 晚安 — 睡眠周期跟踪器和智能闹钟
2. 晚安 — 睡眠周期跟踪器和智能闹钟’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 晚安 — 睡眠周期跟踪器和智能闹钟 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 晚安 — 睡眠周期跟踪器和智能闹钟 in the recent period. As of 2021-03-14, among the 晚安 — 睡眠周期跟踪器和智能闹钟‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, 晚安 — 睡眠周期跟踪器和智能闹钟's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.14%,
Messenger's proportion is 25.06%,
Audience Network's proportion is 25.06%,
Instagram's proportion is 24.75%,
's proportion is .
In the date of 2021-03-14, 晚安 — 睡眠周期跟踪器和智能闹钟‘s network with the most ads is Audience Network and its proportion is 25.4%.
3. Top 3 Ad Creative Analysis of 晚安 — 睡眠周期跟踪器和智能闹钟
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 晚安 — 睡眠周期跟踪器和智能闹钟. We can see some advertising trends.
Top 1 Ad Creative of 晚安 — 睡眠周期跟踪器和智能闹钟
Ad Details ：
Headline ：
Text ：Track your sleep quality and sleep phases with a Smart Alarm on your Apple Watch® and wake up feeling great!
Top 2 Ad Creative of 晚安 — 睡眠周期跟踪器和智能闹钟
Ad Details ：
Headline ：
Text ：Start waking up stress-free at the best moment possible. Revolutionize your mornings! Sleepzy is a smart alarm clock that tracks your sleep patterns, wakes you up during the lightest sleep phase in a way that feels natural to get up. It’s an essential app for everyone, whether you’re a morning person or a night owl.
Top 3 Ad Creative of 晚安 — 睡眠周期跟踪器和智能闹钟
Ad Details ：
Headline ：
Text ：Start waking up stress-free at the best moment possible. Revolutionize your mornings! Sleepzy is a smart alarm clock that tracks your sleep patterns, wakes you up during the lightest sleep phase in a way that feels natural to get up. It’s an essential app for everyone, whether you’re a morning person or a night owl.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 349 | 244 | 279 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 600 x 900 | 600 x 900 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Bulgaria,Japan,Morocco,Laos,Argentina,Yemen,Tajikistan,Denmark,Pakistan,Taiwan,Germany,Qatar,Costa Rica,Korea,Brazil,Kirghizia,Bahrian,Ireland,Guam | United Kingdom,United States,Canada,Australia | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for 晚安 — 睡眠周期跟踪器和智能闹钟 in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free 晚安 — 睡眠周期跟踪器和智能闹钟's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 晚安 — 睡眠周期跟踪器和智能闹钟, you can click the app name below to view related reports, or you can find more info in ASOTools.