桌趣 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 桌趣's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 桌趣.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 桌趣
App Name : 桌趣
Logo：
OS : Android
Network : 头条穿山甲,金山联盟,今日头条
Developer : 厦门游乐互动科技有限公司
Publisher : 抖音短视频,火枪英雄,我飞刀玩得贼6,消灭病毒,今日头条,Paint.ly,欢乐赚,懂球帝 - 足球迷神器（足球、直播、体育、足彩、足球比分）,图色
Total creative ads during the time period : 540
Duration : 526
Popularity : 35,418
Check ASO Keywords of 桌趣
2. 桌趣’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 桌趣 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 桌趣 in the recent period. As of 2021-03-11, among the 桌趣‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 桌趣's the proportion of networks impressions are placed like this:
爱奇艺's proportion is 71.43%,
今日头条's proportion is 28.57%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 桌趣‘s network with the most ads is 今日头条 and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of 桌趣
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 桌趣. We can see some advertising trends.
Top 1 Ad Creative of 桌趣
Ad Details ：
Headline ：手机游戏一键免费玩，就在怡玩APP！
Text ：
Top 2 Ad Creative of 桌趣
Ad Details ：
Headline ：来《海绵宝宝海底大冒险》体验海底生活吧！
Text ：
Top 3 Ad Creative of 桌趣
Ad Details ：
Headline ：来怡玩APP，点击即玩《海绵宝宝海底大冒险》
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 92 | 85 | 67 |
| Popularity | 666 | 611 | 438 |
| Dimensions | 1280 x 720 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 火山小视频 | 抖音短视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 桌趣 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free 桌趣's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 桌趣, you can click the app name below to view related reports, or you can find more info in ASOTools.