梦幻家园 (Homescapes) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 梦幻家园 (Homescapes)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 梦幻家园 (Homescapes).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 梦幻家园 (Homescapes)
App Name : 梦幻家园 (Homescapes)
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Playrix
Publisher : Mafa College Dress Up,Spoon Pet Collector,City 2048,Cat Room - Cute Cat Games,马之王子殿下,Is It Love? Gabriel - Journeys,Breed×Battle×Music - BEMAGI,Instagram,寻物 解谜 游戏 – 隐藏对象 - 有趣的僵尸
Total creative ads during the time period : 10,000
Duration : 1,327
Popularity : 3,298,190
Check ASO Keywords of 梦幻家园 (Homescapes)
2. 梦幻家园 (Homescapes)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 梦幻家园 (Homescapes) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 梦幻家园 (Homescapes) in the recent period. As of 2021-03-15, among the 梦幻家园 (Homescapes)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 61.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 38.03%, Carousel category's proportion is 0.08%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 梦幻家园 (Homescapes)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 24.75%,
Audience Network's proportion is 24.71%,
Instagram's proportion is 24.44%,
Messenger's proportion is 24.22%,
Google Ads(Admob)'s proportion is 1.52%.
In the date of 2021-03-15, 梦幻家园 (Homescapes)‘s network with the most ads is Facebook and its proportion is 24.59%.
3. Top 3 Ad Creative Analysis of 梦幻家园 (Homescapes)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 梦幻家园 (Homescapes). We can see some advertising trends.
Top 1 Ad Creative of 梦幻家园 (Homescapes)
Ad Details ：
Headline ：portrait_hs_playable019_mraid_cb_en_1.4mb_options_iOS
Text ：
Top 2 Ad Creative of 梦幻家园 (Homescapes)
Ad Details ：
Headline ：做正确的选择
Text ：
Top 3 Ad Creative of 梦幻家园 (Homescapes)
Ad Details ：
Headline ：1920x1080_hs_video198_pf_en_28s_45mb_options_iOS_StoreView
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 222 | 358 | 204 |
| Popularity | 998 | 993 | 991 |
| Dimensions | 320 x 180 | 960 x 540 | 320 x 180 |
| Creative Type | Video | Video | Video |
| Network | AdColony | 抖音短视频 | AdColony |
| Related Ads | 32 | 2 | 10 |
| Countries | Belgium,Central African,Monaco,Congo,France,Switzerland,Luxembourg | Australia,Canada,United Kingdom,United States | |
| Language | French | NA | English |
Through the above analysis, we can see that the most effective channel for 梦幻家园 (Homescapes) in recent advertising is AdColony, and the main creative type is Video.
In conclusion: The above is a free 梦幻家园 (Homescapes)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 梦幻家园 (Homescapes), you can click the app name below to view related reports, or you can find more info in ASOTools.