樊登读书会 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 樊登读书会's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 樊登读书会.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 樊登读书会
App Name : 樊登读书会
Logo：
OS : Android
Network : 今日头条,头条穿山甲,快手
Developer : 上海黄豆网络科技有限公司
Publisher : 今日头条
Total creative ads during the time period : 142
Duration : 875
Popularity : 7,688
Check ASO Keywords of 樊登读书会
2. 樊登读书会’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 樊登读书会 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 樊登读书会 in the recent period. As of 2021-03-11, among the 樊登读书会‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 樊登读书会's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 樊登读书会‘s network with the most ads is 西瓜视频 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 樊登读书会
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 樊登读书会. We can see some advertising trends.
Top 1 Ad Creative of 樊登读书会
Ad Details ：
Headline ：打骂不是正确的教育方法，{区县}家长们快来听听吧！
Text ：
Top 2 Ad Creative of 樊登读书会
Ad Details ：
Headline ：腹有诗书气自华。每天五十分钟听樊登与您分享实用书籍
Text ：腹有诗书气自华。
Top 3 Ad Creative of 樊登读书会
Ad Details ：
Headline ：读书习惯不容易养成，下载樊登读书试试看，全是精华~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 1 | 1 |
| Popularity | 827 | 248 | 91 |
| Dimensions | 720 x 1280 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 快手 | 今日头条 | 今日头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 樊登读书会 in recent advertising is 快手, and the main creative type is Video.
In conclusion: The above is a free 樊登读书会's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 樊登读书会, you can click the app name below to view related reports, or you can find more info in ASOTools.