橙心优选 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 橙心优选's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 橙心优选.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 橙心优选
App Name : 橙心优选
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,西瓜视频
Developer : 橙心优选（北京）科技发展有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,QQ浏览器 - 腾讯王卡，全网免流量,火山直播,今日头条,騰訊視頻,腾讯新闻,成语消消消
Total creative ads during the time period : 1,047
Duration : 106
Popularity : 57,147
Check ASO Keywords of 橙心优选
2. 橙心优选’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 橙心优选 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 橙心优选 in the recent period. As of 2021-03-11, among the 橙心优选‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 84.62%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 橙心优选's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 52.55%,
快手's proportion is 3.95%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 橙心优选‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 46.15%.
3. Top 3 Ad Creative Analysis of 橙心优选
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 橙心优选. We can see some advertising trends.
Top 1 Ad Creative of 橙心优选
Ad Details ：
Headline ：新人专享福利，全场1元起，还送20元优惠券包！
Text ：
Top 2 Ad Creative of 橙心优选
Ad Details ：
Headline ：新人免费领20元券包，立抢！
Text ：你还不知道橙心优选？每日好物0.99元抢购，省钱又省心！
Top 3 Ad Creative of 橙心优选
Ad Details ：
Headline ：新人免费领20元券包，立抢！
Text ：你还不知道橙心优选？每日好物0.99元抢购，省钱又省心！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 17 | 16 | 16 |
| Popularity | 92 | 91 | 91 |
| Dimensions | 720 x 1280 | 1080 x 1920 | 1080 x 1920 |
| Creative Type | Video | Image | Image |
| Network | 火山小视频 | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 橙心优选 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 橙心优选's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 橙心优选, you can click the app name below to view related reports, or you can find more info in ASOTools.