欢乐走 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 欢乐走's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 欢乐走.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 欢乐走
App Name : 欢乐走
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,头条穿山甲
Developer : 鹰隼信息科技（宁波）有限公司上海分公司
Publisher : 糗事百科,成语消消消,天天快报-年度成长最快的个性阅读智能推荐资讯软件,熊猫四川麻将,今日头条,Bubble Shooter,守护球球,数字华容道
Total creative ads during the time period : 4,891
Duration : 568
Popularity : 312,403
Check ASO Keywords of 欢乐走
2. 欢乐走’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 欢乐走 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 欢乐走 in the recent period. As of 2021-03-11, among the 欢乐走‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 欢乐走's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 46.27%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 欢乐走‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 欢乐走
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 欢乐走. We can see some advertising trends.
Top 1 Ad Creative of 欢乐走
Ad Details ：
Headline ：走路抽手机，快来试试手气吧
Text ：韶关人福利！走路抽手机，现在走路步数即可抽取5G手机！
Top 2 Ad Creative of 欢乐走
Ad Details ：
Headline ：走路抽手机，快来试试手气吧
Text ：韶关人福利！走路抽手机，现在走路步数即可抽取5G手机！
Top 3 Ad Creative of 欢乐走
Ad Details ：
Headline ：下载就送10个手机碎片
Text ：欢乐走首次巨大活动，下载就送十个碎片，下载赢手机吧
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 180 | 180 | 151 |
| Popularity | 993 | 993 | 978 |
| Dimensions | 750 x 1332 | 750 x 1332 | 750 x 1332 |
| Creative Type | Video | Video | Video |
| Network | 腾讯社交广告（广点通） | ||
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 欢乐走 in recent advertising is , and the main creative type is Video.
In conclusion: The above is a free 欢乐走's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 欢乐走, you can click the app name below to view related reports, or you can find more info in ASOTools.