步天天 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 步天天's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 步天天.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 步天天
App Name : 步天天
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,快手,WIFI万能钥匙
Developer : 上海展盟网络科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,东方头条,Blue Light Filter – Screen Dimmer for Eye Care,安卓清理大师,极速清理管家轻量版,今日影视大全,腾讯新闻,刘兰芳经典评书大全
Total creative ads during the time period : 3,305
Duration : 457
Popularity : 212,699
Check ASO Keywords of 步天天
2. 步天天’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 步天天 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 步天天 in the recent period. As of 2021-03-11, among the 步天天‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 步天天's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 42.04%,
今日头条's proportion is 16.37%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 步天天‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of 步天天
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 步天天. We can see some advertising trends.
Top 1 Ad Creative of 步天天
Ad Details ：
Headline ：每天步数别浪费走路就能赚钱1元即可提现至微信，秒到账
Text ：
Top 2 Ad Creative of 步天天
Ad Details ：
Headline ：每天步数别浪费走路就能赚钱1元即可提现至微信，秒到账
Text ：
Top 3 Ad Creative of 步天天
Ad Details ：
Headline ：走路赚钱，1元提现，走的越多赚的越多，1元就能提现
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 117 | 117 | 112 |
| Popularity | 866 | 866 | 823 |
| Dimensions | 960 x 540 | 960 x 540 | 360 x 640 |
| Creative Type | Image | Image | Video |
| Network | 微信 | 腾讯社交广告（广点通） | 西瓜视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 步天天 in recent advertising is 微信, and the main creative type is Image.
In conclusion: The above is a free 步天天's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 步天天, you can click the app name below to view related reports, or you can find more info in ASOTools.