洋码头 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 洋码头's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 洋码头.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 洋码头
App Name : 洋码头
Logo：
OS : Android
Network : 快手,网易新闻,今日头条
Developer : 上海洋码头网络技术有限公司
Publisher : 今日头条,跟屁虫-孩子健康视力保护掌上助手，家人手机定位追踪安全专家,抖音短视频,糗事百科,超级双开助手,触宝电话,猎豹浏览器,杀毒清理大师,我飞刀玩得贼6
Total creative ads during the time period : 233
Duration : 1,196
Popularity : 13,644
Check ASO Keywords of 洋码头
2. 洋码头’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 洋码头 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 洋码头 in the recent period. As of 2021-03-10, among the 洋码头‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 洋码头's the proportion of networks impressions are placed like this:
快手's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 洋码头‘s network with the most ads is 快手 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 洋码头
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 洋码头. We can see some advertising trends.
Top 1 Ad Creative of 洋码头
Ad Details ：
Headline ：洋码头
Text ：【5折】YSL口红白菜价，还包邮
Top 2 Ad Creative of 洋码头
Ad Details ：
Headline ：洋码头
Text ：海淘就上洋码头，新人领888元优惠券。
Top 3 Ad Creative of 洋码头
Ad Details ：
Headline ：【正品】迪奥999仅4折！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 99 | 74 |
| Popularity | 333 | 325 | 217 |
| Dimensions | 720 x 1280 | 1440 x 800 | 720 x 1280 |
| Creative Type | Video | Image | Video |
| Network | 火山小视频 | 知乎 | 快手 |
| Related Ads | 3 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 洋码头 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 洋码头's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 洋码头, you can click the app name below to view related reports, or you can find more info in ASOTools.