爱上消消乐 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 爱上消消乐's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 爱上消消乐.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 爱上消消乐
App Name : 爱上消消乐
Logo：
OS : Android
Network : 头条穿山甲,腾讯社交广告（广点通）,快手
Developer : 上海欢萌网络科技有限公司
Publisher : WeChat,成语消消消,刘兰芳经典评书大全,今日头条,欢乐赚,字母拼图儿童游戏,汉语词典,疯狂玩消星星
Total creative ads during the time period : 251
Duration : 2,136
Popularity : 13,804
Check ASO Keywords of 爱上消消乐
2. 爱上消消乐’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 爱上消消乐 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 爱上消消乐 in the recent period. As of 2021-03-10, among the 爱上消消乐‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 爱上消消乐's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 75.42%,
快手's proportion is 24.58%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 爱上消消乐‘s network with the most ads is 头条穿山甲 and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of 爱上消消乐
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 爱上消消乐. We can see some advertising trends.
Top 1 Ad Creative of 爱上消消乐
Ad Details ：
Headline ：2020年消消乐新玩法，没wifi也能玩一整天！
Text ：爱上消消乐
Top 2 Ad Creative of 爱上消消乐
Ad Details ：
Headline ：消消乐手游，朋友圈都玩疯了，你还不来试试？
Text ：消消乐手游，朋友圈都玩疯了，你还不来试试？
Top 3 Ad Creative of 爱上消消乐
Ad Details ：
Headline ：每天玩玩消消乐，零花钱就有了，直接提现到微信！
Text ：每天玩玩消消乐，零花钱就有了，直接提现到微信！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 80 | 22 | 21 |
| Popularity | 176 | 109 | 107 |
| Dimensions | 1280 x 720 | 1080 x 1920 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 头条穿山甲 | 头条穿山甲 | 头条穿山甲 |
| Related Ads | 3 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 爱上消消乐 in recent advertising is 头条穿山甲, and the main creative type is Image.
In conclusion: The above is a free 爱上消消乐's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 爱上消消乐, you can click the app name below to view related reports, or you can find more info in ASOTools.