珍婚 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 珍婚's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 珍婚.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 珍婚
App Name : 珍婚
Logo：
OS : Android
Network : 快手,头条穿山甲,今日头条
Developer : 河南优诚网络科技有限公司
Publisher : 糗事百科,最右,天天快报-年度成长最快的个性阅读智能推荐资讯软件,今日头条,极速清理管家轻量版,騰訊視頻
Total creative ads during the time period : 1,003
Duration : 591
Popularity : 60,972
Check ASO Keywords of 珍婚
2. 珍婚’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 珍婚 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 珍婚 in the recent period. As of 2021-03-11, among the 珍婚‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 珍婚's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 67.96%,
快手's proportion is 24.3%,
今日头条's proportion is 7.74%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 珍婚‘s network with the most ads is 西瓜视频 and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of 珍婚
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 珍婚. We can see some advertising trends.
Top 1 Ad Creative of 珍婚
Ad Details ：
Headline ：3天找不到女友你打我！这里免费视频相亲，绝对不收费！
Text ：
Top 2 Ad Creative of 珍婚
Ad Details ：
Headline ：本区免费交友相亲群！真实靠谱，希望找对象的进
Text ：
Top 3 Ad Creative of 珍婚
Ad Details ：
Headline ：再婚群，看对方信息不要钱！
Text ：31岁离异，无小孩，想找个人踏实过日子
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 157 | 109 | 90 |
| Popularity | 963 | 797 | 708 |
| Dimensions | 360 x 640 | 360 x 640 | 1280 x 720 |
| Creative Type | Video | Video | Image |
| Network | 抖音短视频 | 火山小视频 | 腾讯社交广告（广点通） |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 珍婚 in recent advertising is 抖音短视频, and the main creative type is Video.
In conclusion: The above is a free 珍婚's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 珍婚, you can click the app name below to view related reports, or you can find more info in ASOTools.