生活市集 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 生活市集's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 生活市集.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 生活市集
App Name : 生活市集
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : kuo brothers
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,OLX Classifieds,GulogGratis,Montage Video Musique
Total creative ads during the time period : 10,000
Duration : 1,235
Popularity : 932,063
Check ASO Keywords of 生活市集
2. 生活市集’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 生活市集 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 生活市集 in the recent period. As of 2021-03-15, among the 生活市集‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.21%, Carousel category's proportion is 13.79%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 生活市集's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.12%,
Facebook's proportion is 25.44%,
Messenger's proportion is 25.19%,
Audience Network's proportion is 23.25%,
's proportion is .
In the date of 2021-03-15, 生活市集‘s network with the most ads is Facebook and its proportion is 27.59%.
3. Top 3 Ad Creative Analysis of 生活市集
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 生活市集. We can see some advertising trends.
Top 1 Ad Creative of 生活市集
Ad Details ：
Headline ：破盤激殺價NT$322
Text ：[今天APP再送100元] 五折起 ! 優惠餐券、旅遊住宿、SPA按摩券，國旅卡補助也適用！
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Top 2 Ad Creative of 生活市集
Ad Details ：
Headline ：破盤激殺價NT$322
Text ：GOMAJI精選各式餐券、美容SPA、按摩舒壓優惠券、旅遊等商品，國旅卡補助也適用！😁我們承諾電子票券過期未使用可全額退費，讓你買得安心，用得放心。
Top 3 Ad Creative of 生活市集
Ad Details ：
Headline ：破盤激殺價NT$18
Text ：GOMAJI精選各式餐券、美容SPA、按摩舒壓優惠券、旅遊等商品，國旅卡補助也適用！😁我們承諾電子票券過期未使用可全額退費，讓你買得安心，用得放心。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 158 | 157 | 157 |
| Popularity | 969 | 968 | 968 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Taiwan | Macau,Hong Kong,Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 生活市集 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free 生活市集's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 生活市集, you can click the app name below to view related reports, or you can find more info in ASOTools.