皮皮虾 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 皮皮虾's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 皮皮虾.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 皮皮虾
App Name : 皮皮虾
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,头条穿山甲,今日头条
Developer : 西安四季恒通信息科技有限公司
Publisher : DJ Music,铃声多多,WiFi伴侣,宝宝巴士,万年历-日历农历提醒记事,周公解梦,Photo Editor - FotoRus,Photo Collage - InstaMag,安卓壁纸-含动态壁纸
Total creative ads during the time period : 1,620
Duration : 988
Popularity : 64,231
Check ASO Keywords of 皮皮虾
2. 皮皮虾’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 皮皮虾 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 皮皮虾 in the recent period. As of 2021-03-10, among the 皮皮虾‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 皮皮虾's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 皮皮虾‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 皮皮虾
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 皮皮虾. We can see some advertising trends.
Top 1 Ad Creative of 皮皮虾
Ad Details ：
Headline ：哇！看视频还能领红包，随时提现，福利太棒了~
Text ：
Top 2 Ad Creative of 皮皮虾
Ad Details ：
Headline ：看视频，领红包！打开就有红包在等你！
Text ：
Top 3 Ad Creative of 皮皮虾
Ad Details ：
Headline ：发红包了！看美女短视频免费领红包，随时提现~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 987 | 986 | 985 |
| Dimensions | 690 x 360 | 690 x 360 | 690 x 360 |
| Creative Type | Image | Image | Image |
| Network | 趣头条 | 趣头条 | 趣头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 皮皮虾 in recent advertising is 趣头条, and the main creative type is Image.
In conclusion: The above is a free 皮皮虾's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 皮皮虾, you can click the app name below to view related reports, or you can find more info in ASOTools.