知乎 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 知乎's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 知乎.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 知乎
App Name : 知乎
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,小米浏览器
Developer : Zhihu Inc.
Publisher : 糗事百科,天天快报-年度成长最快的个性阅读智能推荐资讯软件,东方头条,极速清理管家轻量版,汉语词典
Total creative ads during the time period : 10,000
Duration : 1,478
Popularity : 481,424
Check ASO Keywords of 知乎
2. 知乎’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 知乎 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 知乎 in the recent period. As of 2021-03-11, among the 知乎‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 84.44%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 知乎's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 53.91%,
今日头条's proportion is 0.33%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 知乎‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 46.67%.
3. Top 3 Ad Creative Analysis of 知乎
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 知乎. We can see some advertising trends.
Top 1 Ad Creative of 知乎
Ad Details ：
Headline ：知乎
Text ：人一生下来是会游泳的，为什么后来就不会了
Top 2 Ad Creative of 知乎
Ad Details ：
Headline ：知乎
Text ：“以为才刚开始，没想到却是巅峰”在生活中常见吗？知乎网友热议
Top 3 Ad Creative of 知乎
Ad Details ：
Headline ：知乎
Text ：动物在食物链的越顶端，其捕食范围也越广泛吗？
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 358 | 341 | 1 |
| Popularity | 994 | 991 | 991 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） |
| Related Ads | 2 | 2 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 知乎 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 知乎's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 知乎, you can click the app name below to view related reports, or you can find more info in ASOTools.