知心天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 知心天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 知心天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 知心天气
App Name : 知心天气
Logo：
OS : Android
Network : 今日头条,头条穿山甲,西瓜视频
Developer : 上海绪津信息技术有限公司
Publisher : 今日头条,360手机助手,百度,火山直播,最右,中青看点,西瓜视频,天天快报-年度成长最快的个性阅读智能推荐资讯软件,米尔军事
Total creative ads during the time period : 1,698
Duration : 506
Popularity : 92,602
Check ASO Keywords of 知心天气
2. 知心天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 知心天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 知心天气 in the recent period. As of 2021-03-11, among the 知心天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 知心天气's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 97.83%,
今日头条's proportion is 2.17%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 知心天气‘s network with the most ads is 西瓜视频 and its proportion is 80.0%.
3. Top 3 Ad Creative Analysis of 知心天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 知心天气. We can see some advertising trends.
Top 1 Ad Creative of 知心天气
Ad Details ：
Headline ：通知：本区今日天气预报，精确到几点几分下雨
Text ：
Top 2 Ad Creative of 知心天气
Ad Details ：
Headline ：通知：本区今日天气预报，精确到几点几分下雨
Text ：
Top 3 Ad Creative of 知心天气
Ad Details ：
Headline ：本区今日天气预报，精确到几点几分下雨！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 100 | 92 | 77 |
| Popularity | 733 | 663 | 522 |
| Dimensions | 640 x 360 | 640 x 360 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 西瓜视频 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 知心天气 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 知心天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 知心天气, you can click the app name below to view related reports, or you can find more info in ASOTools.