碧藍航線 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 碧藍航線's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 碧藍航線.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 碧藍航線
App Name : 碧藍航線
Logo：
OS : Android
Network : YouTube,Google Ads(Admob),Facebook
Developer : 金鳴(香港)有限公司
Publisher : Instagram,Facebook,Anime Music,Pydroid 3 - IDE for Python 3,Gyroscope Test - VR and FPS games,Blood and Snow (Choices Game)
Total creative ads during the time period : 165
Duration : 458
Popularity : 19,928
Check ASO Keywords of 碧藍航線
2. 碧藍航線’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 碧藍航線 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 碧藍航線 in the recent period. As of 2021-03-15, among the 碧藍航線‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 碧藍航線's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.03%,
Messenger's proportion is 25.02%,
Facebook's proportion is 25.0%,
Audience Network's proportion is 24.95%,
's proportion is .
In the date of 2021-03-15, 碧藍航線‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 碧藍航線
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 碧藍航線. We can see some advertising trends.
Top 1 Ad Creative of 碧藍航線
Ad Details ：
Headline ：
Text ：擬人船艦少女×射擊RPG
Top 2 Ad Creative of 碧藍航線
Ad Details ：
Headline ：
Text ：組成最大6人的出擊艦隊，跨越猛烈的炮火，將敵人悉數殲滅吧！
Top 3 Ad Creative of 碧藍航線
Ad Details ：
Headline ：
Text ：擬人船艦少女×射擊RPG
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 41 | 41 | 41 |
| Popularity | 164 | 164 | 164 |
| Dimensions | 426 x 240 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Macau,Taiwan,Hong Kong | Taiwan,Hong Kong,Macau | Macau,Hong Kong,Taiwan |
| Language | Chinese (Simplified) | Chinese (Traditional) | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for 碧藍航線 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free 碧藍航線's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 碧藍航線, you can click the app name below to view related reports, or you can find more info in ASOTools.