科技新報 – TechNews Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 科技新報 – TechNews's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 科技新報 – TechNews.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 科技新報 – TechNews
App Name : 科技新報 – TechNews
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Technews Inc.
Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,地铁跑酷 - 官方中文版,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 102
Duration : 517
Popularity : 9,762
Check ASO Keywords of 科技新報 – TechNews
2. 科技新報 – TechNews’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 科技新報 – TechNews in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 科技新報 – TechNews in the recent period. As of 2021-03-16, among the 科技新報 – TechNews‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, 科技新報 – TechNews's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Audience Network's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, 科技新報 – TechNews‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 科技新報 – TechNews
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 科技新報 – TechNews. We can see some advertising trends.
Top 1 Ad Creative of 科技新報 – TechNews
Ad Details ：
Headline ：Sony 威脅出走！日本綠電難取得，影像感測器廠恐外移
Text ：日本的可再生能源產業發展進度緩慢，日企想在國內購得足夠綠電難如登天。為了滿足蘋果（Apple）、Facebook 等客戶希望全球供應鏈都能消減碳足跡的需求，傳出 Sony Corp. 已經警告，若政府再不放寬可再生能源的相關法令，他們恐怕得將廠房遷出日本，另覓他處設廠。
英國金融時報 26 日報導，Sony 執行長吉田憲一郎（Kenichiro Yoshida）的評論，突顯日本企業面臨的壓力。11 月稍早，理光（Ricoh）、花王（Kao）及 Nissay AssetManagement 高層跟日本改革擔當大臣河野太郎（Taro Kono）會面時，也提到相同疑慮。河野太郎受訪時說，「他們告訴我，想在日本購買可再生能源非常困難，不但電量有限，還非常昂貴。政府若不趕緊有作為，他們恐怕得遷出日本。」
按日本目前規劃，2030 會計年度可再生能源的發電占比應從 2018 年的 17% 上升至最多 24%，這仍低於許多歐洲國家已達成的 30%。日本氣候變遷倡議團體（JapanClimate Initiative，JCI）的企業成員本月稍早跟河野太郎會面時，呼籲政府將 2030 年綠電占比目標拉高至 40% 以上。
Sony 希望到了 2040 年，旗下所有工廠都能百分百使用綠電，歐洲廠房已經達標、中國廠也將在 2021 年 3 月底轉換，北美廠則訂在 2030 年。然而，為 iPhone 製造影像感測器的日本廠恐面臨大挑戰。不只如此，Sony 還得設法將百分百使用綠電的時間表提前 10 年，才能滿足蘋果的要求。
Top 2 Ad Creative of 科技新報 – TechNews
Ad Details ：
Headline ：Sony 威脅出走！日本綠電難取得，影像感測器廠恐外移
Text ：日本的可再生能源產業發展進度緩慢，日企想在國內購得足夠綠電難如登天。為了滿足蘋果（Apple）、Facebook 等客戶希望全球供應鏈都能消減碳足跡的需求，傳出 Sony Corp. 已經警告，若政府再不放寬可再生能源的相關法令，他們恐怕得將廠房遷出日本，另覓他處設廠。
英國金融時報 26 日報導，Sony 執行長吉田憲一郎（Kenichiro Yoshida）的評論，突顯日本企業面臨的壓力。11 月稍早，理光（Ricoh）、花王（Kao）及 Nissay AssetManagement 高層跟日本改革擔當大臣河野太郎（Taro Kono）會面時，也提到相同疑慮。河野太郎受訪時說，「他們告訴我，想在日本購買可再生能源非常困難，不但電量有限，還非常昂貴。政府若不趕緊有作為，他們恐怕得遷出日本。」
按日本目前規劃，2030 會計年度可再生能源的發電占比應從 2018 年的 17% 上升至最多 24%，這仍低於許多歐洲國家已達成的 30%。日本氣候變遷倡議團體（JapanClimate Initiative，JCI）的企業成員本月稍早跟河野太郎會面時，呼籲政府將 2030 年綠電占比目標拉高至 40% 以上。
Sony 希望到了 2040 年，旗下所有工廠都能百分百使用綠電，歐洲廠房已經達標、中國廠也將在 2021 年 3 月底轉換，北美廠則訂在 2030 年。然而，為 iPhone 製造影像感測器的日本廠恐面臨大挑戰。不只如此，Sony 還得設法將百分百使用綠電的時間表提前 10 年，才能滿足蘋果的要求。
Top 3 Ad Creative of 科技新報 – TechNews
Ad Details ：
Headline ：太陽能史上最便宜，2030 年將成電力新霸主
Text ：國際能源署（IEA）報告預期，以太陽能☀️為主導的新能源發電，將佔未來十年發電量增長的 80%💹，直言「太陽能將成為世界電力市場的新國王」💪。
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Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 96 | 87 | 102 |
| Popularity | 695 | 632 | 556 |
| Dimensions | 600 x 365 | 600 x 365 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 5 |
| Countries | Taiwan | Taiwan | Hong Kong,Macau,Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 科技新報 – TechNews in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free 科技新報 – TechNews's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 科技新報 – TechNews, you can click the app name below to view related reports, or you can find more info in ASOTools.