网易严选 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 网易严选's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 网易严选.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 网易严选
App Name : 网易严选
Logo：
OS : Android
Network : 今日头条,抖音短视频,西瓜视频
Developer : 杭州再顾科技有限公司
Publisher : 今日头条,天天快报-年度成长最快的个性阅读智能推荐资讯软件,今日影视大全,单田芳评书,极速清理大师,TTPhoto - so easy gallery,哔哩哔哩动画,Blue Light Filter – Screen Dimmer for Eye Care,塔读文学
Total creative ads during the time period : 939
Duration : 1,291
Popularity : 48,454
Check ASO Keywords of 网易严选
2. 网易严选’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 网易严选 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 网易严选 in the recent period. As of 2021-03-10, among the 网易严选‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 网易严选's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 网易严选‘s network with the most ads is 西瓜视频 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 网易严选
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 网易严选. We can see some advertising trends.
Top 1 Ad Creative of 网易严选
Ad Details ：
Headline ：新人特价,29元/1箱，赶紧抢购
Text ：冻干牛肉面
Top 2 Ad Creative of 网易严选
Ad Details ：
Headline ：一桶不到5元，单面料就85克！！！
Text ：新人29元一箱>>
Top 3 Ad Creative of 网易严选
Ad Details ：
Headline ：网易严选猪油，10月31日新人限时特价79，慢养300天黑猪熬制
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 41 | 53 |
| Popularity | 275 | 224 | 163 |
| Dimensions | 640 x 400 | 640 x 400 | 960 x 540 |
| Creative Type | Image | Image | Video |
| Network | 哔哩哔哩 | 哔哩哔哩 | 今日头条 |
| Related Ads | 4 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 网易严选 in recent advertising is 哔哩哔哩, and the main creative type is Image.
In conclusion: The above is a free 网易严选's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 网易严选, you can click the app name below to view related reports, or you can find more info in ASOTools.