美团优选 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 美团优选's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 美团优选.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 美团优选
App Name : 美团优选
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,火山小视频
Developer : 深圳美团优选科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,公式宝典,成语消消消,LOL盒子,保卫萝卜3攻略助手
Total creative ads during the time period : 146
Duration : 70
Popularity : 7,649
Check ASO Keywords of 美团优选
2. 美团优选’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 美团优选 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 美团优选 in the recent period. As of 2021-03-11, among the 美团优选‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 美团优选's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 美团优选‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 美团优选
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 美团优选. We can see some advertising trends.
Top 1 Ad Creative of 美团优选
Ad Details ：
Headline ：美团优选送福利啦：这么大红包
Text ：美团优选红包福利来袭，最高88元！您确定要错过吗？
Top 2 Ad Creative of 美团优选
Ad Details ：
Headline ：美团优选送福利啦：这么大红包
Text ：美团优选红包福利来袭，最高88元！您确定要错过吗？
Top 3 Ad Creative of 美团优选
Ad Details ：
Headline ：美团优选
Text ：美团优选红包福利来袭，最高88元！您确定要错过吗？
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 10 | 10 |
| Popularity | 74 | 71 | 71 |
| Dimensions | 1080 x 1920 | 1080 x 1920 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 美团优选 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 美团优选's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 美团优选, you can click the app name below to view related reports, or you can find more info in ASOTools.